Kvikk Lunsj Posted November 21, 2014 Share Posted November 21, 2014 Why such a droop off? 1 Link to comment Share on other sites More sharing options...
elcuervo Posted November 21, 2014 Share Posted November 21, 2014 Those international numbers are great! Dead at the Wrap though. Such flops on that site. 1 Link to comment Share on other sites More sharing options...
reddevil18 Posted November 21, 2014 Share Posted November 21, 2014 Meh...? Link to comment Share on other sites More sharing options...
iceroll Posted November 21, 2014 Share Posted November 21, 2014 Honestly, Lionsgate definitely deserves the blame for this number, they did an amazing marketing campaign for THG and CF and then just got lazy with MJ1. There weren't nearly as much promotions going on, and this franchise really relies heavily on the general public compared to Twilight and Harry Potter. They assumed that they could cheap out on the ads and exposure but boy were they wrong. Two MINUTE long "trailers" and no promotions with events like the MTV Movie Awards. SMH this could really affect MJ2 as well, if people didn't see Part 1 they might not see Part 2 either. 3 Link to comment Share on other sites More sharing options...
Plain Old Tele Posted November 21, 2014 Share Posted November 21, 2014 This thread is off to a great start, btw. We have a great chance to follow up last year's thread with one just as epic. Preview numbers already wildly over-estimated? Bravo, TheWrap, bravo! 10 Link to comment Share on other sites More sharing options...
John Marston Posted November 21, 2014 Share Posted November 21, 2014 It's a Part 1 movie with little action. This drop is understandable Link to comment Share on other sites More sharing options...
hasanahmad Posted November 21, 2014 Share Posted November 21, 2014 Honestly, Lionsgate definitely deserves the blame for this number, they did an amazing marketing campaign for THG and CF and then just got lazy with MJ1. There weren't nearly as much promotions going on, and this franchise really relies heavily on the general public compared to Twilight and Harry Potter. They assumed that they could cheap out on the ads and exposure but boy were they wrong. Two MINUTE long "trailers" and no promotions with events like the MTV Movie Awards. SMH this could really affect MJ2 as well, if people didn't see Part 1 they might not see Part 2 either. you cannot market political scenes and make it an action movie. Link to comment Share on other sites More sharing options...
James Posted November 21, 2014 Share Posted November 21, 2014 Honestly, Lionsgate definitely deserves the blame for this number, they did an amazing marketing campaign for THG and CF and then just got lazy with MJ1. There weren't nearly as much promotions going on, and this franchise really relies heavily on the general public compared to Twilight and Harry Potter. They assumed that they could cheap out on the ads and exposure but boy were they wrong. Two MINUTE long "trailers" and no promotions with events like the MTV Movie Awards. SMH this could really affect MJ2 as well, if people didn't see Part 1 they might not see Part 2 either. I agree and don't agree. You're right about the weaker marketing but the movie itself looked far less appealing than CF. 1 Link to comment Share on other sites More sharing options...
pepsa Posted November 21, 2014 Share Posted November 21, 2014 (edited) EDIT: I was so fucking wrong, I am dumb!! Edited November 21, 2014 by pepsa Link to comment Share on other sites More sharing options...
rockNrollaDIM Posted November 21, 2014 Share Posted November 21, 2014 So... Dame strikes again? 6 Link to comment Share on other sites More sharing options...
elcuervo Posted November 21, 2014 Share Posted November 21, 2014 Honestly, Lionsgate definitely deserves the blame for this number, they did an amazing marketing campaign for THG and CF and then just got lazy with MJ1. There weren't nearly as much promotions going on, and this franchise really relies heavily on the general public compared to Twilight and Harry Potter. They assumed that they could cheap out on the ads and exposure but boy were they wrong. Two MINUTE long "trailers" and no promotions with events like the MTV Movie Awards. SMH this could really affect MJ2 as well, if people didn't see Part 1 they might not see Part 2 either. Mockingjay was NEVER going to be as high as CF. Ever. Let that go. Posts like these are insufferable. I highly doubt minute-longer trailers would have made a different. Link to comment Share on other sites More sharing options...
Goffe Posted November 21, 2014 Share Posted November 21, 2014 8 Link to comment Share on other sites More sharing options...
rockNrollaDIM Posted November 21, 2014 Share Posted November 21, 2014 Doesn't Nikki call them The Crap? She'd have a field day with this. This is why we need her. She would rip Sharon Waxman a new asshole. Damn you Penske. 1 Link to comment Share on other sites More sharing options...
filmnerdjamie Posted November 21, 2014 Share Posted November 21, 2014 $17M is a still a great number, kidding aside. But I had a hunch it was going down based on those shitty soundtrack sales. It appears it just peaked domestically is all. Happens to everyone. 1 Link to comment Share on other sites More sharing options...
iceroll Posted November 21, 2014 Share Posted November 21, 2014 Fucking TheWrap: 2 Link to comment Share on other sites More sharing options...
hasanahmad Posted November 21, 2014 Share Posted November 21, 2014 people likely waiting for this on blu ray and wait for the real action in theaters next year Link to comment Share on other sites More sharing options...
lab276 Posted November 21, 2014 Share Posted November 21, 2014 Honestly, Lionsgate definitely deserves the blame for this number, they did an amazing marketing campaign for THG and CF and then just got lazy with MJ1. There weren't nearly as much promotions going on, and this franchise really relies heavily on the general public compared to Twilight and Harry Potter. They assumed that they could cheap out on the ads and exposure but boy were they wrong. Two MINUTE long "trailers" and no promotions with events like the MTV Movie Awards. SMH this could really affect MJ2 as well, if people didn't see Part 1 they might not see Part 2 either. This really feels way too soon. Link to comment Share on other sites More sharing options...
grim22 Posted November 21, 2014 Share Posted November 21, 2014 Honestly, Lionsgate definitely deserves the blame for this number, they did an amazing marketing campaign for THG and CF and then just got lazy with MJ1. There weren't nearly as much promotions going on, and this franchise really relies heavily on the general public compared to Twilight and Harry Potter. They assumed that they could cheap out on the ads and exposure but boy were they wrong. Two MINUTE long "trailers" and no promotions with events like the MTV Movie Awards. SMH this could really affect MJ2 as well, if people didn't see Part 1 they might not see Part 2 either. 2 Link to comment Share on other sites More sharing options...
CoolioD1 Posted November 21, 2014 Share Posted November 21, 2014 I'm starting to feel this is gonna be one of those threads with more "OMG I'M SO EXCITED WHERE'S THE MELTDOWNS? LOLOLOL!" than actual meltdowns. 6 Link to comment Share on other sites More sharing options...
darkelf Posted November 21, 2014 Share Posted November 21, 2014 Well, it's gonna be a fun weekend after all Link to comment Share on other sites More sharing options...
