The Box Office Buzz and Tracking Thread: Electric Boogaloo

[YM!]

Also I'm thinking IT may pull of a $70M-$80M OW with great reviews.

[Boxofficerules]

How can they track IT? Must be hard considering it's one word, short, title.

[Jonwo]

1 hour ago, YourMother said:

Also I'm thinking IT may pull of a $70M-$80M OW with great reviews.

I don't think it'll go that high but anything over $50m is a win. I'm thinking $55-60m OW

[filmlover]

Hollywood Reporter says that Detroit is tracking for $13M. They call it "soft" but that would really be a stellar start for a movie from a first-time distributor with no starpower and is apparently such a draining sit. Thinking it settles for closer to $10M, though.

 

http://www.hollywoodreporter.com/news/detroit-marketing-leans-horror-make-a-sell-1025639

[That One Girl]

1 hour ago, Boxofficerules said:

How can they track IT? Must be hard considering it's one word, short, title.

 

How many people are just gonna use the IT hashtag without talking about the movie?

[Barnack]

1 hour ago, Boxofficerules said:

How can they track IT? Must be hard considering it's one word, short, title.

I imagine you are talking about trying to track social media sentiment and volume about the movie ?

 

It is not perfect but they have technology (a lot was developed from stock trading bot, that buy/short/sell stock depending on social media, parking lot surveillance camera and other metric available automatically) that try to distinguish when someone mention Apple in a tweet, is it about the fruit or the company, and thousands and other words with many meanings. They use the context of the tweet (if it is a re tweet or anything like that), the person previous tweet the other word used in it anything related to clown, Stephen King, movies, etc....

 

But a lot of the tracking is still old school, asking a bunch of people directly in theater all around the country I think.

Edited August 1, 2017 by Barnack

[FantasticBeasts]

I think we are setting our expectations tooo high on IT.

The buzz is really insane and I am not writting off something like 70 or even 80m OW but it would be really awful if a 50m OW comes and we start calling it "ok" when it would actually be stellar.

[filmlover]

10 minutes ago, FantasticBeasts said:

I think we are setting our expectations tooo high on IT.

Yeah, no one has any right to complain if it does "just" (lmao) a $50-60M opening.

[WrathOfHan]

On 7/25/2017 at 4:26 PM, WrathOfHan said:

Nothing is gone.

 

The Emoji Movie: 9 (7 2D/2 3D; 2nd Biggest and Average)

Atomic Blonde: 6 (2nd Biggest and Average)

 

Girls Trip: 6 (Up 1; Average and 3rd Smallest)

Baby Driver: 5 (Flat; 2nd Smallest)

Despicable Me 3: 5 (Flat; Average and 3rd Smallest)

Dunkirk: 5 (Flat; Biggest)

Spider-Man: Homecoming: 5 (Flat; 3 2D/2 3D; 4th Smallest)

Valerian and the City of a Thousand Planets: 5 (Flat; 2 2D/3 3D; Average)

War for the Planet of the Apes: 5 (Down 8; 3 2D/2 3D; Average)

Wonder Woman: 5 (Flat; Average and 3rd Smallest)

The Big Sick: 3 (Down 2; Smallest)

Wish Upon: 2 (Down 3; Smallest)

 

Auditorium sizes for reference (all seats are recliners if you're wondering why they're small):

  Hide contents

 

Biggest: 124 seats

2nd Biggest: 113 seats

Average: 78 seats (6 auditoriums are this size)

4th Smallest: 69 seats

3rd Smallest: 67 seats

2nd Smallest: 63 seats

Smallest: 60 seats

 

 

Baby Driver, The Big Sick, and Wish Upon are gone.

 

The Dark Tower: 6 (Biggest)

Detroit: 6 (Average)

The Lion King: 6 (4 Standard/2 Sing a Long; 3rd Smallest)

Kidnap: 5 (Average and Smallest)
 

Atomic Blonde: 5 (Down 1; Average)

Dunkirk: 5 (Flat; 2nd Biggest)

The Emoji Movie: 5 (Down 4; 3 2D/2 3D; 4th Smallest and 2nd Smallest)

Girls Trip: 5 (Down 1; Average)

Spider-Man: Homecoming: 5 (Flat; 3 2D/2 3D; Average)

War for the Planet of the Apes: 5 (Flat and lost 3D; Average and Smallest)

Despicable Me 3: 4 (Down 1; Average)

Valerian and the City of a Thousand Planets: 4 (Down 1; 3 2D/1 3D; 4th Smallest and 2nd Smallest)

Wonder Woman: 1 (Down 4; 4th Smallest)

 

Auditorium sizes for reference (all seats are recliners if you're wondering why they're small):

  Hide contents

 

Biggest: 124 seats

2nd Biggest: 113 seats

Average: 78 seats (6 auditoriums are this size)

4th Smallest: 69 seats

3rd Smallest: 67 seats

2nd Smallest: 63 seats

Smallest: 60 seats

[WrathOfHan]

LMAO EMOJI IS ALREADY IN SOME OF MY THEATER'S SMALLEST AUDITORIUMS  

[Jonwo]

15 minutes ago, filmlover said:

Yeah, no one has any right to complain if it does "just" (lmao) a $50-60M opening.

It's still a September record if it breaks $50m which is why I'll be fine with it if it does do that.

[filmlover]

Just now, Jonwo said:

It's still a September record if it breaks $50m which is why I'll be fine with it if it does do that.

Sure but you know there will be people downplaying that opening just because it didn't reach their (unrealistic) expectations, as usual.

[Jonwo]

52 minutes ago, filmlover said:

Hollywood Reporter says that Detroit is tracking for $13M. They call it "soft" but that would really be a stellar start for a movie from a first-time distributor with no starpower and is apparently such a draining sit. Thinking it settles for closer to $10M, though.

 

http://www.hollywoodreporter.com/news/detroit-marketing-leans-horror-make-a-sell-1025639

I'm sure Annapurna would be thrilled with $13m considering it's a tough sell. It's not even particularly expensive at $30m and I imagine if it does $40-45m domestic, it'll be considered a success. OS is a different matter as it's being done by local distributors but I can't imagine they're expecting to do huge business. 

[DealWithIt]

Detroit is a serious movie, probably little or no humor anywhere in it, so it will sadly underperform or outright bomb. Hopefully it can surprise though.

[TwoMisfits]

1st local is up...BD and WW finally lose...Baby Driver is completely gone and WW is dropped to 1/2 screen...It is adding Detroit and Dark Tower, each on a single screen...

[filmlover]

My theater's getting The Dark Tower on 2 screens, Detroit, Kidnap, An Inconvenient Sequel, and Landline this weekend. Notable news among holdovers is that Lady Macbeth is getting dropped completely after one week while A Ghost Story is being sent to the last show on Emoji's second screen. No surprises, really.

[dxmatrixdt]

14 hours ago, Matrix4You said:

Dunkirk - 16.5%

Emoji - 15.1%

Atomic Blonde - 11.3%

Girls Trip - 10.9%

Spider-Man - 8.1%

 

Dunkirk - 14.9%

Emoji - 14.4%

Atomic - 11.5%

Girls Trip - 10.7%

Spider-Man - 8.1%

[Mojoguy]

Still no Dark Tower on MT and Pulse?

Will it ever appear?

[Valonqar]

12 minutes ago, Mojoguy said:

Still no Dark Tower on MT and Pulse?

Will it ever appear?

It's going to have the biggest walk up ever and open with 150M. 

[MCKillswitch123]

2 minutes ago, Valonqar said:

It's going to have the biggest walk up ever and open with 150M. 

Mustn't be afraid to dream a little bigger, darling.

 

250M OW!!!! Force Awakens is goin' down for real, DUNNANANANAAAA