The Box Office Buzz and Tracking Thread: Electric Boogaloo

[filmlover]

Hollywood Reporter:

 

Mamma Mia: $30-35M with Universal expecting $27M (lmfao they really want those "surprise!" headlines, do they?)

Equalizer: $25M or more

Unfriended: $6M+

 

https://www.hollywoodreporter.com/news/box-office-preview-mamma-mia-here-we-go-again-muscle-fellow-sequels-equalizer-unfriended-1128140

[MrGlass2]

1 minute ago, filmlover said:

Hollywood Reporter:

Mamma Mia: $30-35M with Universal expecting $27M (lmfao they really want those "surprise!" headlines, do they?)

Equalizer: $25M or more

Unfriended: $6M+ 

That sounds pessimistic for phenomenon Mama Mia! and optimistic for Unfriended...

 

Updated by @akvalley: 2018-07-19 11:00:57 Central (Lock time Fridays 11:00:00)
BUY TIME	TICKETS	MOVIE TITLE
--------------------------------------------------
2018-07-19 10:00:00	945	Mamma Mia! Here We Go Again
2018-07-19 10:00:00	523	The Equalizer 2
2018-07-19 10:00:00	491	Hotel Transylvania 3 Summer Vacation
2018-07-19 10:00:00	310	Ant-Man and the Wasp
2018-07-19 10:00:00	247	Incredibles 2

...

2018-07-19 10:00:00	27	Unfriended Dark Web

[TwoMisfits]

Tonight's sales:)

 

1st local (Cinemark - did not book MM2 until Wed morning - very last minute presale)

Mama Mia (4 showings) - 59/175, 4/60, 6/175, 0/60 for 69/470 (seems not great, but for only 24 hours, I think pretty darn good:)

Equalizer 2 (3 showings) - 8/175, 23/175, 10/175 for 41/525 (this is not great here:)...

 

2nd local (Regal)

Mama Mia (2 showings - it's getting a 3rd or 4th b/c 1st showing is already a virtual sellout...they just haven't posted yet) - 81/90, 56/90 for 137/180 (this is rockin' here:)

Equalizer 2 (3 showings - this is almost as good, so it's gonna fight for an extra showing, too) - 38/70, 51/70, 20/70 for 109/210 (not quite Mamma Mia pace, but close)

Unfriended (2 showings) - 2/50, 3/50 for 5/100 - not great, but at least it's sold something

 

So, there you have tonight's sales...

 

PS - I know I didn't post theater sets...but the big loser was Ant Man and the old late June through July 4th movies not named Incredibles and JWFK (both kept their small screens in full) - Ant Man dropped to 1 screen at one local (Cinemark) and 2 at the other (Regal) - and I expect the Regal to steal a lot of those showings on the 2nd screen since it's selling both big openers well:)...

[Eric Loves Rey]

Mamma Mia 2	369	1786	20.66%
The Sequelizer	415	1725	24.06%

 

Mamma Mia Comps:

140% of Bad Moms 2 ($23.4M)

140% of Orient Express ($40.1M)

288% of Greatest Showman ($25.4M)

221% of Pitch Perfect 3 ($44M)

27% of Fifty Shades Freed ($10.4M)

236% of Life of the Party ($42.3M)

410% of Book Club ($55.7M)

162% of Ocean's 8 ($67.3M)

 

I don't expect it to reach Book Club or Ocean's, but somewhere around the $40M range sounds just about right, and would obviously be fantastic.

 

Sequelizer Comps:

29% of Justice League ($27.2M)

116% of Proud Mary ($11.6M)

268% of Den of Thieves ($40.7M)

97% of Breaking In ($17.1M)

25% of Deadpool 2 ($30.9M)

38% of Solo ($32.5M)

399% of Superfly ($27.4M)

30% of Jurassic World 2 ($45M)

269% of Uncle Drew ($41.1M)

62% of Ant-Man 2 ($47.3M)

 

The Deadpool/Solo comps seem the most accurate, given how well black-led movies sell at my theater, and would also be fantastic.

 

Should be a fun weekend regardless.

[WrathOfHan]

3 minutes ago, CoolEric258 said:

268% of Den of Thieves ($40.7M)

IT'S GO TIME

[Biggestgeekever]

Anyone have a link to the blog that has all the archived fandango data? I remember seeing it somewhere in this thread before.

[The Panda]

Mamma Mia is sold out for the day at my theater 

[Boxofficerules]

2 minutes ago, Pandamia! said:

Mamma Mia is sold out for the day at my theater 

Wrathofhan bought every seat so he could have the screening to himself and sing and dance to his hearts content.

[TwoMisfits]

2 hours ago, TwoMisfits said:

Tonight's sales:)

 

1st local (Cinemark - did not book MM2 until Wed morning - very last minute presale)

Mama Mia (4 showings) - 59/175, 4/60, 6/175, 0/60 for 69/470 (seems not great, but for only 24 hours, I think pretty darn good:)

Equalizer 2 (3 showings) - 8/175, 23/175, 10/175 for 41/525 (this is not great here:)...

 

2nd local (Regal)

Mama Mia (2 showings - it's getting a 3rd or 4th b/c 1st showing is already a virtual sellout...they just haven't posted yet) - 81/90, 56/90 for 137/180 (this is rockin' here:)

Equalizer 2 (3 showings - this is almost as good, so it's gonna fight for an extra showing, too) - 38/70, 51/70, 20/70 for 109/210 (not quite Mamma Mia pace, but close)

Unfriended (2 showings) - 2/50, 3/50 for 5/100 - not great, but at least it's sold something

 

So, there you have tonight's sales...

 

PS - I know I didn't post theater sets...but the big loser was Ant Man and the old late June through July 4th movies not named Incredibles and JWFK (both kept their small screens in full) - Ant Man dropped to 1 screen at one local (Cinemark) and 2 at the other (Regal) - and I expect the Regal to steal a lot of those showings on the 2nd screen since it's selling both big openers well:)...

Mama Mia now has a 3rd showing (in the 9pm hour) and Equalizer has a 4th showing (in the 11pm hour) at my Regal local...I'll try to see if they get more as the day goes by:)...

 

PS - Ant Man did lose the 11pm - not sure who lost the 9pm:)...

 

PPS - Equalizer has virtually sold out its 4pm - only 8 seats left with 13 minutes to showtime...

Edited July 19, 2018 by TwoMisfits

[filmlover]

The Equalizer is selling really well here too. It was probably a good idea to open these movies (Mamma Mia 2 and The Equalizer 2) on the same weekend as they can easily co-exist despite targeting the same audience of older adults.

[DAJK]

Movietickets, Mama Mia number 1 now pacing WAY ahead of Hotel

 

1. Mama Mia - 28.5%

2. Hotel Transylvania - 17.7%

3. Ant Man - 11%

4. Equalizer - 8%

5. Incredibles - 6.7%

 

[Curtis1986]

4pm  equalizer is 97% full. Very very good.

[DAJK]

I said this on Telegram but pre-sales at my theatre for tonight indicate something like 9M previews, so I wouldn't be surprised if the number tomorrow morning comes out at like 6 or more

[Stewart]

11 minutes ago, DAJK said:

I said this on Telegram but pre-sales at my theatre for tonight indicate something like 9M previews, so I wouldn't be surprised if the number tomorrow morning comes out at like 6 or more

Doesn't that put something like $60m+ OW on the cards...

 

Or are we expecting this to be super frontloaded? 🤔

[FantasticBeasts]

Wait is there even a debate about Mamma Mia debuting at #1?

What the heck is even Equalizer?

Anyway, who cares when it's gonna probably do 5x it's worldwilde gross.

[FantasticBeasts]

1 minute ago, feasby007 said:

Doesn't that put something like $60m+ OW on the cards...

 

Or are we expecting this to be super frontloaded? 🤔

I don't see the reason for it to be veryyy frontloaded. Yes, it's a sequel but it's also a romantic comedy targeting older audiences. 

[DAJK]

4 minutes ago, feasby007 said:

Doesn't that put something like $60m+ OW on the cards...

 

Or are we expecting this to be super frontloaded? 🤔

I honestly have no idea. Pre-sales seem incredibly strong overall according to everyone's reports and not to mention MT data. It's not going to be another Fault in Our Stars in terms of front-loaded weekends, but if 6M previews does happen, I'd still stay closer to 50 than 60M. Then again, even if it does 'only' 4M, I still wouldn't rule out 50M. 

[filmlover]

4 minutes ago, FantasticBeasts said:

Wait is there even a debate about Mamma Mia debuting at #1?

I'm fully expecting to hear a news report on Sunday night that they found some teen in Florida in a ditch all beaten up (by himself) and his last words before passing out are "but...but...The Equalizer 2 will open at #1!"

[Curtis1986]

4pm  equalizer 2 did ended up selling out. 7:15 is close.

[WrathOfHan]

4:00 Equalizer: 33/113

 

Not bad considering my theater is typically dead in the late afternoon

Edited July 19, 2018 by WrathOfHan