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Dailies(Week July 18-21)

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This Tuesday July has crossed 800M gross. And by Sunday, 950M+ is on cards. First billion month postpandemic era. Great news. A shame August & September are almost empty of openings.

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The heatwave going on in the US (90-100F) should mean bigger summer weekdays for the rest of July, because people will go to theaters to cool off.

 

Sucks for some people who hate the heat, but this is great news for theaters and movies right now.

Edited by Mojoguy
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20 minutes ago, Mojoguy said:

This heatwave in the US going on right now with 90-100 F temperatures in so many places should mean bigger summer weekdays for the rest of July, people will go to theaters to cool off.

 

Sucks for some people who hate the heat, but this is great news for theaters and movies right now.

Talked to a friend in France the other day who had been undecided about going to see Thor, but yesterday she went (and enjoyed it) because the movie theater nearby was one of the few places where you could sit in relative cool for a few hours. 

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2 hours ago, Mojoguy said:

The heatwave going on in the US (90-100F) should mean bigger summer weekdays for the rest of July, because people will go to theaters to cool off.

 

Sucks for some people who hate the heat, but this is great news for theaters and movies right now.

Most American residences have air conditioning, though it can vary by region:

 

https://www.msn.com/en-us/news/us/no-relief-from-the-heat-without-air-conditioning-in-many-homes-residents-in-these-cities-swelter/ar-AAZFgrf

 

Quote

Only 44% of Seattle’s housing units have air-conditioning units, less than half the national average of 91%, according to the U.S. Census Bureau’s 2019 American Housing Survey. That was something of an afterthought before the 2021 heat dome, Shandas said, because few had perceived the need for cooling units.

"The cities that have the least amount of air conditioning, it's often because their outside, ambient environments don't really break 90 degrees very often and historically we design a lot of infrastructure based on historical patterns of what is it that happens in an environment," Shandas added. 

I guess if people want to get out of the house and be somewhere cool, they could go to the movies instead of doing some outdoorsy thing. But I'm not sure extreme heat would boost movie theater attendance in the US like it can in some other countries, there's air conditioning in most indoor spaces already.

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4 hours ago, Mojoguy said:

The heatwave going on in the US (90-100F) should mean bigger summer weekdays for the rest of July, because people will go to theaters to cool off.

 

Sucks for some people who hate the heat, but this is great news for theaters and movies right now.

Well the heat wave is hitting most of Canada as well. It's definitely here in the Toronto area and most of Ontario which has about a third of the population of canada. And yes an air conditioning setting at a movie theater is a great idea in the middle of these ridiculous temperatures.

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20 hours ago, M37 said:

IMO, we’re still “missing” a fair amount of the GA, particularly what used to be the more casual Saturday crowd. So even when a film has good WOM, there isn’t much of a Sat increase that really helps IMs, but instead a stronger Sun hold (smaller drop). Meanwhile, the more regular movie-going crowd is showing up earlier, on Thur & Fri, which again limits higher IMs

 

 

I don’t think those smaller Sunday drop is the effect of the spillover business. They simply because of the muted Saturday bump, mathematically. So even if a Sunday drop was harder due to bigger Saturday bump, overall it still make more money, compared to a muted Saturday bump but smaller Sunday drop. 

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45 minutes ago, Borobudur said:
    Movie Title Distributor Gross %YD %LW Theaters Per
Theater
Total
Gross
Days In
Release
- (3) Where the Crawdads Sing Sony Pictures $2,530,000 -24%   3,650 $693 $25,659,151 6
- (5) Elvis Warner Bros. $1,320,000 -18% -26% 3,305 $399 $110,873,305 2

Both essentially flat with Monday, a very good sign for Crawdads 2nd weekend. $10M+ is a real possibility 

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4 minutes ago, titanic2187 said:

I don’t think those smaller Sunday drop is the effect of the spillover business. They simply because of the muted Saturday bump, mathematically. So even if a Sunday drop was harder due to bigger Saturday bump, overall it still make more money, compared to a muted Saturday bump but smaller Sunday drop. 

I’m not sure how from my comment you read into anything about spillover business … as we’re saying the same thing 

 

Sat is weaker, so Sun looks better in comparison (by %), not necessarily in actual value 

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Yeah maybe a 10M+ second weekend is possibile for Crawdads. Box office pro is predicting 9.6M by the way.

 

They also predict only -18% for Elvis for a 6.5M weekend and 119M  by sunday. If it continues with small drops like these as i said yesterday 150M should be on the way with another two 4/5M weekends the next weeks. 

Edited by vale9001
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On the day that TGM passed Avengers for all time domestic #9, it also posted a very strong Wednesday hold en route to 700m.

 

Biggest domestic 8th Wednesday:

 

1 Feb 10, 2010 Avatar      $1,849,314     3,000     $616      $635,470,349
2 Jul 20, 2022 Top Gun: Maverick $1,749,579 3,292 $531 $623,839,035
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