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The Box Office Buzz and Tracking Thread (December 2021 - July 2023)

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Minions: The Rise of Gru (Wednesday Night Outlook)
Cinemark Davenport 18 + IMAX
    Thursday:
    IMAX showings: 25/1,552
        2:00 pm: 16/388
        4:35 pm: 0/388
        7:10 pm: 4/388
        9:45 pm: 5/388
    2D showings: 228/1,254
        2:50 pm: 42/135
        3:40 pm: 18/238
        5:25 pm: 27/135
        6:15 pm: 57/238
        8:00 pm: 40/135
        8:50 pm: 15/238
        10:35 pm: 29/135
    Total: 253/2,806 (9% sold)

 

Comps:
Jungle Cruise: $11.39 mil
Encanto: $14.6 mil
Sonic the Hedgehog 2: $8.64 mil
Lightyear: $13.56 mil
Average: $12.05 mil

 

    Friday:
    IMAX showings: 66/1,940
        11:00 am: 9/388
        1:40 pm: 12/388
        4:20 pm: 11/388
        7:00 pm: 34/388
        9:40 pm: 0/388
    3D showings: 35/234
        10:20 am: 5/78
        3:40 pm: 7/78
        6:20 pm: 23/78
    2D showings: 273/1,244
        9:45 am: 27/67
        11:40 am: 52/135
        12:20 pm: 12/67
        1:00 pm: 21/78
        2:20 pm: 15/135
        3:00 pm: 16/78
        5:00 pm: 17/135
        5:40 pm: 28/67
        7:40 pm: 39/135
        8:20 pm: 20/67
        9:00 pm: 8/78
        10:20 pm: 1/135
        11:00 pm: 17/67
    Total: 374/3,418 (10.9% sold)

 

Thurs + Fri: 627/6,224 (2.1% sold)

 

Comps:
Jungle Cruise: $43.5 mil
Encanto: $41.91 mil
Sonic the Hedgehog 2: $26.09 mil
Lightyear: $52.56 mil
Average: $41.02 mil

 

The Sonic 2 comps line up pretty well with this so that's about the range I expect this will land.

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On 6/28/2022 at 7:11 PM, keysersoze123 said:

Minions MTC1 Thursday Previews - 48520/782266 771457.14 4249 shows.

 

Really good day. Obviously Actual $ gross is lower due to child tickets. I am thinking 6-7m previews at this point. 

Minions MTC1 Thursday Previews(T-1) - 70420/826756 1097376.98 4561 shows

 

It increased less than what I expected. I would reduce 10% from $ value and so not expecting more than 7m from previews. but real action will happen from friday.  

 

Edit: on second thoughts I could be pessimistic. So ignore my projections. Let us see how walkups go tomorrow. Release is very big. 

Edited by keysersoze123
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15 hours ago, Eric the Minion said:

Minions: The Rise of Gru Greater Philadelphia Area Seat Report T-2 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 166 967 33151 2.92%

 

Total Seats Sold Today: 302

 

Comp

4.063x of Jungle Cruise T-2 (10.97M)

0.545x of Sonic the Hedgehog 2 T-2 (3.41M)

1.210x of Lightyear T-2 (6.29M)

Minions: The Rise of Gru Greater Philadelphia Area Seat Report T-1 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 173 1518 33844 4.49%

 

Total Seats Sold Today: 551

 

Comp

4.850x of Jungle Cruise T-1 (13.09M)

0.626x of Sonic the Hedgehog 2 T-1 (3.91M)

1.381x of Lightyear T-1 (7.18M)

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15 hours ago, Eric the Minion said:

Thor: Love and Thunder Greater Philadelphia Area Seat Report T-9 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 185 6305 34527 18.26%

 

Total Seats Sold Today: 169

 

Comp

0.361x of Spider-Man: No Way Home T-9 (18.07M)

1.137x of The Batman T-9 (24.55M)

0.584x of Doctor Strange 2 T-9 (21.04M)

Thor: Love and Thunder Greater Philadelphia Area Seat Report T-8 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 185 6464 34527 18.26%

 

Total Seats Sold Today: 159

 

Comp

0.362x of Spider-Man: No Way Home T-8 (18.11M)

1.121x of The Batman T-8 (24.21M)

0.578x of Doctor Strange 2 T-8 (20.82M)

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15 hours ago, Eric the Minion said:

Nope Greater Philadelphia Area Seat Report T-23 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 65 219 13040 1.68%

 

Total Seats Sold Today: 10

 

Comp

0.782x of F9 T-23 (5.55M)

 

Look! A comp!

Nope Greater Philadelphia Area Seat Report T-22 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 65 228 13040 1.75%

 

Total Seats Sold Today: 9

 

Comp

0.530x of F9 T-22 (3.76M)

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On 6/28/2022 at 11:43 PM, Porthos said:

 

Thor: Love and Thunder Greater Sacramento Area Premiere Night Seat Report: T-9 days and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

237

24964

32614

7650

23.46%

 

Total Showings Added Today

9

Total Seats Added Today

1017

Total Seats Sold Today

288

 

T-9 Unadjusted Comps

 

   

%

 

Sold
T-9

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

NWH

42.88

 

424

17839

 

0/311

20218/38057

46.87%

 

28183

27.14%

 

21.44m

Batman

159.34

 

168

4801

 

0/297

31989/36790

13.05%

 

11757

65.07%

 

34.42m

MoM

65.42

 

403

11693

 

0/353

30983/42676

27.40%

 

21117

36.23%

 

23.55m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Love and Thunder's current tickets sold versus that final number.

 

T-9 Adjusted Comps

 

   

%

 

Sold
T-9

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

BW

223.94

 

171

3079

 

0/122

16185/19264

15.98%

 

9196

83.19%

 

30.95m

L&T (adj)

 

 

249

6895

 

0/197

20425/27320

25.24%

 

 

 

 

 

ADJUSTMENT NOTE:  L&T (adj) is the seats sold that does not include theaters that had unreliable data in their seat maps that that point in BW's track.

COMP NOTE: The BW comp has been adjusted to reflect the absence of Ontario theaters in the DOM market during BW's pre-sale run (what would normally be the comp/0.955)

 

Regal:         759/4831  [15.71% sold]
Matinee:    359/2566  [13.99% | 4.69% of all tickets sold]

 

Thor: Love and Thunder Greater Sacramento Area Premiere Night Seat Report: T-8 days and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

237

24680

32614

7934

24.33%

 

Total Seats Sold Today

284

 

T-8 Unadjusted Comps

 

   

%

 

Sold
T-8

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

NWH

43.52

 

390

18229

 

0/325

20891/39120

46.60%

 

28183

28.15%

 

21.76m

Batman

153.11

 

206

5182

 

0/297

31608/36790

14.09%

 

11757

67.48%

 

33.07m

MoM

65.62

 

397

12090

 

0/353

30586/42676

28.33%

 

21117

37.57%

 

23.62m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Love and Thunder's current tickets sold versus that final number.

 

T-8 Adjusted Comps

 

   

%

 

Sold
T-8

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

BW

205.70

 

204

3473

 

0/151

19486/22959

15.13%

 

9196

86.28%

 

28.43m

L&T (adj)

 

 

-190

7144

 

0/197

20176/27320

26.15%

 

 

 

 

 

ADJUSTMENT NOTE:  L&T (adj) is the seats sold that does not include theaters that had unreliable data in their seat maps that that point in BW's track.

COMP NOTE: The BW comp has been adjusted to reflect the absence of Ontario theaters in the DOM market during BW's pre-sale run (what would normally be the comp/0.955)

 

Regal:        810/4831  [16.77% sold]
Matinee:    378/2566  [14.73% | 4.76% of all tickets sold]

 

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On 6/28/2022 at 11:45 PM, Porthos said:

 

Minions 2 Greater Sacramento Area Premiere Night Seat Report: T-2 days and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

214

27446

30180

2734

9.06%

 

Total Showings Added Today

26

Total Seats Added Today

2538

Total Seats Sold Today

829

 

T-2 Comp

 

   

%

 

Sold
T-2

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

GB:A

181.06

 

333

1510

 

0/178

21594/23104

6.54%

 

3034

90.11%

 

8.15m

Sonic 2

130.44

 

466

2096

 

0/119

13278/15374

13.63%

 

3951

69.20%

 

8.15m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Minions 2's current tickets sold versus that final number.

  
Regal:        381/6262  [6.08% sold]
Matinee:    312/3398  [9.18% | 11.41% of all tickets sold]

 

===

 

L-O-L.  :hahaha:

 

A reminder, once again, that family movies, especially ones that are kid-focused, are really backloaded.

 

Minions 2 Greater Sacramento Area Premiere Night Seat Report: T-1 day and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

214

26160

30180

4020

13.32%

 

Total Seats Sold Today

1286

 

T-1 Comp

 

   

%

 

Sold
T-1

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

GB:A

193.27

 

570

2080

 

0/192

22169/24249

8.58%

 

3034

132.50%

 

8.70m

Sonic 2

139.44

 

787

2883

 

0/125

12991/15874

18.16%

 

3951

101.75%

 

8.71m

FB3

132.59

 

637

3032

 

0/207

24756/27788

10.91%

 

4456

90.22%

 

7.96m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Minions 2's current tickets sold versus that final number.

  
Regal:        603/6262  [9.63% sold]
Matinee:    521/3398  [15.33% | 12.96% of all tickets sold]

 

===

 

Added FB3 as a comp.  Not because I think it's a particularly great one (though at least it's family-ish), but because it pretty heavily over-performed in Sacto, so I think it could be a useful control/floor for factoring in kids tickets/Minions 2 running hot here.

 

Also, frankly, FB3 is the only other 2pm preview start I have, and I'm a little worried about my sampling methodology.  I'm going to be grabbing 4pm start times and with Minions 2  having such a short run time, that could be the second screening on a few of the showings.  But I really can't pull my final sample much earlier, as then I run into problems in the other direction.  So bringing in FB3 will help at least a little there.

 

That even FB3 is currently pointing to 8m is... interesting, though I can't guarantee it'll also do that tomorrow (as Minions 2 would need to sell around 1850+ tickets tomorrow to keep a 8m-ish pace against FB3 at the final comp).  Still, should be interesting so why not?

Edited by Porthos
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On 6/29/2022 at 12:31 PM, charlie Jatinder said:

Minions: The Rise of Gru Harkins T-2 Days

Shows Capacity Sold % Sold Gross ATP
325 81,999 3,894 4.75% $46,186 $11.86

 

Comps

1.11x Lightyear T-2 days - $6.1M (adj for ATP $5.4M)

 

+1396 yesterday. Big day. Way ahead of Lightyear. Probably 6.3K+ tomorrow and 19K final. That should be good for around $8M

 

 

Minions: The Rise of Gru Harkins T-1 Day

Shows Capacity Sold % Sold Gross ATP
328 82,675 6,794 8.22% $79,611 $11.72

 

Comps

1.28x Lightyear  - $7M (adj for ATP $6.3M)

0.47x Jurassic World: Dominion - $8.25M (adj for ATP $7.4M)

1.46x Sonic 2 - $9.1M (adj for ATP $8.7M)

 

Should hit 20K final I think. That would be putting it over $8M. Nice.

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21 hours ago, charlie Jatinder said:

Thor: Love and Thunder Harkins T-9 Days

Shows Capacity Sold % Sold Gross ATP
459 113,952 12,234 10.74% $155,421 $12.70

 

+414. Ok day. Could have been better but fine. Won't be able to match DSitMoM pace in next 3-4 days.

 

Comps

0.587x of DSitMoM admits - $21.1M

Thor: Love and Thunder Harkins T-8 Days

Shows Capacity Sold % Sold Gross ATP
496 119,100 12,682 10.65% $159,634 $12.59

 

+448.

 

Comps

0.579x of DSitMoM admits - $20.9M

 

 

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8 hours ago, keysersoze123 said:

Minions MTC1 Thursday Previews(T-1) - 70420/826756 1097376.98 4561 shows

 

It increased less than what I expected. I would reduce 10% from $ value and so not expecting more than 7m from previews. but real action will happen from friday.  

 

Edit: on second thoughts I could be pessimistic. So ignore my projections. Let us see how walkups go tomorrow. Release is very big. 

Not sure what you had in mind before the run, but a +45% from T-2 to T-1 is still a significant high end outlier for growth (and in line with other tracking samples updated today). According to what you posted for Venom, it "only" had 33% growth for that same period, then doubled to T-Final, and Lightyear was +30% for that same period per @ZackM's Alpha numbers. Minions should continue to outpace both, more than double tomorrow, so 150K+final

 

5 hours ago, Porthos said:

 

Minions 2 Greater Sacramento Area Premiere Night Seat Report: T-1 day and counting

 

 

Capped

Sellouts

Showings

Seats left

Total Seats

Seats Sold

Perct Sold

TOTALS

0

0

214

26160

30180

4020

13.32%

 

Total Seats Sold Today

1286

 

T-1 Comp

 

   

%

 

Sold
T-1

Total

Sold

 

Sellouts

Shows

Seats Left

Total Seats

Perct

Sold

 

Final

Sold

% of

Final

 

 

Comp

GB:A

193.27

 

570

2080

 

0/192

22169/24249

8.58%

 

3034

132.50%

 

8.70m

Sonic 2

139.44

 

787

2883

 

0/125

12991/15874

18.16%

 

3951

101.75%

 

8.71m

FB3

132.59

 

637

3032

 

0/207

24756/27788

10.91%

 

4456

90.22%

 

7.96m

FINAL SOLD NOTES: "Final sold" is the number of tickets sold for the movie in question at stop of tracking while "% of final" is the percentage of Minions 2's current tickets sold versus that final number.

  
Regal:        603/6262  [9.63% sold]
Matinee:    521/3398  [15.33% | 12.96% of all tickets sold]

 

===

 

Added FB3 as a comp.  Not because I think it's a particularly great one (though at least it's family-ish), but because it pretty heavily over-performed in Sacto, so I think it could be a useful control/floor for factoring in kids tickets/Minions 2 running hot here.

 

Also, frankly, FB3 is the only other 2pm preview start I have, and I'm a little worried about my sampling methodology.  I'm going to be grabbing 4pm start times and with Minions 2  having such a short run time, that could be the second screening on a few of the showings.  But I really can't pull my final sample much earlier, as then I run into problems in the other direction.  So bringing in FB3 will help at least a little there.

 

That even FB3 is currently pointing to 8m is... interesting, though I can't guarantee it'll also do that tomorrow (as Minions 2 would need to sell around 1850+ tickets tomorrow to keep a 8m-ish pace against FB3 at the final comp).  Still, should be interesting so why not?

Based on the pace/growth rate, Sacto should easily sell 2K plus tickets by the final checkpoint. Expecting total will be closer to 7K than 6K (6500-7000+)

 

Looking at all the data, penciling in an $8.5-$9.5M preview total for Minions, personally thinking more likely to be in the upper half of that range than the lower end (so $9M+), but do worry about a lower ATP dragging the total gross down a bit, even more than the working 10% estimate

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15 minutes ago, M37 said:

Not sure what you had in mind before the run, but a +45% from T-2 to T-1 is still a significant high end outlier for growth (and in line with other tracking samples updated today). According to what you posted for Venom, it "only" had 33% growth for that same period, then doubled to T-Final, and Lightyear was +30% for that same period per @ZackM's Alpha numbers. Minions should continue to outpace both, more than double tomorrow, so 150K+final

 

Based on the pace/growth rate, Sacto should easily sell 2K plus tickets by the final checkpoint. Expecting total will be closer to 7K than 6K (6500-7000+)

 

Looking at all the data, penciling in an $8.5-$9.5M preview total for Minions, personally thinking more likely to be in the upper half of that range than the lower end (so $9M+), but do worry about a lower ATP dragging the total gross down a bit, even more than the working 10% estimate

If Thursday previews end up in said range, is $100M+ 4-day practically locked?

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10 hours ago, WrathOfHan said:

Now that first reactions are out, do we think this might fall under Ragnarok's OW? :hahaha: 

 

So, what you're saying is, reviews should drop the bottom end of my range to $120M-$150M...hmmmm...I might even agree with you b/c it sounds like this is Taika at his most Taika, which may offput some GA (of course, it will also create tons of love from some GA)...

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1 minute ago, Alex SciChannel said:

If Thursday previews end up in said range, is $100M+ 4-day practically locked?

A $9M Thursday and 11x for the 4-day would be just under $100M, so not quite confident enough to say “locked”, but even on the low end it’s going to be right on that cut line (high $90s), far more likely to go over than under based on current trajectory

The big variable IMO is TFri, not enough data in hand to be sure it gets the ~$27M needed to lock in a $100M 4-day, especially with how holidays post-pandemic have often been softer than historical trends, making Mon’s gross less certain. But if I were placing a bet, I’d take the over $100

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9 minutes ago, M37 said:

A $9M Thursday and 11x for the 4-day would be just under $100M, so not quite confident enough to say “locked”, but even on the low end it’s going to be right on that cut line (high $90s), far more likely to go over than under based on current trajectory

The big variable IMO is TFri, not enough data in hand to be sure it gets the ~$27M needed to lock in a $100M 4-day, especially with how holidays post-pandemic have often been softer than historical trends, making Mon’s gross less certain. But if I were placing a bet, I’d take the over $100

Minions 2, $300M+ domestic finish club?

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23 hours ago, katnisscinnaplex said:

 

Movie Day Area TC Shows New Sold Seats % Sold
Malcolm List T-1 Jax 5 8 0 2 859 0.23%
    Phx 4 7 1 4 574 0.70%
    Ral 4 6 3 7 292 2.40%
  Total   13 21 4 13 1,725 0.75%
Minions 2 T-1 Jax 7 108 172 511 17,667 2.89%
    Phx 7 79 180 564 13,089 4.31%
    Ral 8 67 207 646 8,475 7.62%
ATP: 13.9 Total   22 254 559 1,721 39,231 4.39%
Nope T-22 Jax 7 51 0 60 8,591 0.70%
    Phx 6 20 0 93 4,344 2.14%
    Ral 8 25 16 81 3,411 2.37%
  Total   21 96 16 234 16,346 1.43%
Thor 4 T-8 Jax 7 112 105 1,992 17,265 11.54%
    Phx 6 114 128 2,496 18,369 13.59%
    Ral 8 83 92 2,250 10,995 20.46%
ATP: 14.57 Total   21 309 325 6,738 46,629 14.45%

 

Minions 2 T-1 comps

 - Sonic 2 - 1.23x (6.12m)

 - Encanto - 5.55x (8.33m)

 - Lightyear Thu - 1.46x (7.15m)*

 - Jungle Cruise - 3.73x (10.06m)

*assuming 4.9m true Thu for Lightyear

 

Just keeps chugging along.   Wouldn't be surprised with 8m or higher if it keeps up the pace.  I'll try to get a chart up if I have time today

 

Nope T-22 comps

 - JW-D - .115x (2.07m)

 - Eternals - .264x (2.51m)

 - Black Widow - .18x (2.39m)

 

Thor 4 T-8 comps

 - Dr. Strange 2 - .585x (21.06m)

 - Batman (Thu) - missed

 - No Way Home - .34x (16.77m)

 - Black Widow - 2.57x (33.97m)

 - JW3 - 2.005x (36.1m)

 

Movie Day Area TC Shows New Sold Seats % Sold
Malcolm List T-0 Jax 5 8 8 10 859 1.16%
    Phx 4 7 4 8 574 1.39%
    Ral 4 6 -2 5 292 1.71%
  Total   13 21 10 23 1,725 1.33%
Minions 2 T-0 Jax 7 109 341 852 17,944 4.75%
    Phx 7 79 381 945 13,089 7.22%
    Ral 8 67 530 1,176 8,475 13.88%
  Total   22 255 1,252 2,973 39,508 7.53%
Nope T-21 Jax 7 51 2 62 8,591 0.72%
    Phx 6 20 1 94 4,344 2.16%
    Ral 8 25 0 81 3,411 2.37%
  Total   21 96 3 237 16,346 1.45%
Thor 4 T-7 Jax 7 112 52 2,044 17,265 11.84%
    Phx 6 114 80 2,576 18,369 14.02%
    Ral 8 83 115 2,365 10,995 21.51%
  Total   21 309 247 6,985 46,629 14.98%

 

Minions 2 T-0 comps

 - Sonic 2 - 1.696x (8.445m)

 - Encanto - 6.577x (9.866m)

 - Lightyear Thu - 1.725x (8.454m)*

 - Jungle Cruise - 4.36x (11.77m)

 - Space Jam (Friday) - .671x (8.78m)

*assuming 4.9m true Thu for Lightyear

 

I'm looking for the comps to finish around 9m this afternoon with the rate it's going.  

 

Nope T-21 comps

 - JW-D - .114x (2.06m)

 - Eternals - .241x (2.29m)

 - Black Widow - .176x (2.33m)

 - F9 - .87x (6.19m)

 

Thor 4 T-7 comps

 - Dr. Strange 2 - .583x (20.99m)

 - Batman (Thu) - 1.76x (31.03m)

 - No Way Home - .338x (16.89m)

 - Black Widow - 2.47x (32.55m)

 - JW3 - 1.93x (34.82m)

 

20 hours ago, katnisscinnaplex said:

Alright, had a chance to look at some growth rates.  The ranges are not even as I was trying to look at days where I polled all charted movies, but it works for trend purposes.  If trend continues, I'd expect my regions to be around 3,012 (+75%) tomorrow morning.  That would move the comps to 8.56m (for Sonic and Lightyear). I don't have a T-1 hr update for Sonic or Space Jam.  F9 was +25%, JC was +61.6% and Lightyear +44%

 

NJuAgKB.png

 

Didn't quite make it to my number, but did jump 73%.  If only I had slept 20 minutes longer.  I added a few more comps to the chart for the last update.  

 

oSqnTJY.png

 

I'm a little surprised that F9 had less growth on Thursday than on Wednesday.  It does likely have the oldest audience though out of this group so that may lean more towards early presales.  Looking at the other three comps, I'd expect today to at least match yesterday's sales with the possibility of up to 15% increase.  That would put the final comps in a range from 10.4m to 11.4m.

Edited by katnisscinnaplex
Incorrect range
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8 minutes ago, Alex SciChannel said:

Minions 2, $300M+ domestic finish club?

Nope. The audience/demographic factors that are helping to facilitating this massive late surge also point to weaker holds in following weeks (see Sonic 2, prev Minions). Should have a huge drop in week 2 vs Thor (like -60%), stabilize after, but won’t get even a 3x from 3-day OW. Probably closer to $250M (more than double LY though)

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4 minutes ago, M37 said:

The audience/demographic factors that are helping to facilitating this massive late surge also point to weaker holds in following weeks

I am curious, what audience/demographic factors specifically may cause more frontloading on a family title?

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5 minutes ago, katnisscinnaplex said:

 

 

Movie Day Area TC Shows New Sold Seats % Sold
Malcolm List T-0 Jax 5 8 8 10 859 1.16%
    Phx 4 7 4 8 574 1.39%
    Ral 4 6 -2 5 292 1.71%
  Total   13 21 10 23 1,725 1.33%
Minions 2 T-0 Jax 7 109 341 852 17,944 4.75%
    Phx 7 79 381 945 13,089 7.22%
    Ral 8 67 530 1,176 8,475 13.88%
  Total   22 255 1,252 2,973 39,508 7.53%
Nope T-21 Jax 7 51 2 62 8,591 0.72%
    Phx 6 20 1 94 4,344 2.16%
    Ral 8 25 0 81 3,411 2.37%
  Total   21 96 3 237 16,346 1.45%
Thor 4 T-7 Jax 7 112 52 2,044 17,265 11.84%
    Phx 6 114 80 2,576 18,369 14.02%
    Ral 8 83 115 2,365 10,995 21.51%
  Total   21 309 247 6,985 46,629 14.98%

 

Minions 2 T-0 comps

 - Sonic 2 - 1.696x (8.445m)

 - Encanto - 6.577x (9.866m)

 - Lightyear Thu - 1.725x (8.454m)*

 - Jungle Cruise - 4.36x (11.77m)

 - Space Jam (Friday) - .671x (8.78m)

*assuming 4.9m true Thu for Lightyear

 

I'm looking for the comps to finish around 9m this afternoon with the rate it's going.  

 

Nope T-21 comps

 - JW-D - .114x (2.06m)

 - Eternals - .241x (2.29m)

 - Black Widow - .176x (2.33m)

 - F9 - .87x (6.19m)

 

Thor 4 T-7 comps

 - Dr. Strange 2 - .583x (20.99m)

 - Batman (Thu) - 1.76x (31.03m)

 - No Way Home - .338x (16.89m)

 - Black Widow - 2.47x (32.55m)

 - JW3 - 1.93x (34.82m)

 

 

Didn't quite make it to my number, but did jump 73%.  If only I had slept 20 minutes longer.  I added a few more comps to the chart for the last update.  

 

oSqnTJY.png

 

I'm a little surprised that F9 had less growth on Thursday than on Wednesday.  It does likely have the oldest audience though out of this group so that may lean more towards early presales.  Looking at the other three comps, I'd expect today to at least match yesterday's sales with the possibility of up to 15% increase.  That would put the final comps in a range from 8.6m to 9.1m.

The F&F audience is very much a late night crowd - in some markets stronger after 8/9pm than before - so a morning T-0 sample is going to pick up a lot of those sales from later Wednesday night, while a T-1hr check is going to miss a fair number for Thursday. The rest are mostly family leaning movies, so sales are more balanced by time of day, won’t have as many late Thursday sales 

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23 hours ago, katnisscinnaplex said:

Santikos Tracking

 

By format

 

 

Day Movie Format Shows New Sold True Cap % Sold ATP Gross
T-1 Minions PLF 27 301 621 6,128 10.13% $14.29 $8,871.11
    Standard 70 446 1,174 9,815 11.96% $10.68 $12,539.63
  Total   97 747 1,795 15,943 11.26% $11.93 $21,410.74

T-8

Thor 4 PLF 57 88 3,877 11,672 33.22% $15.88 $61,551.39
    Standard 87 111 2,329 11,439 20.36% $11.85 $27,601.71
  Total   144 199 6,206 23,111 26.85% $14.37 $89,153.10

 

By matinee

 

 

Day Movie Mat Shows New Sold True Cap % Sold ATP Gross
T-1 Minions N 62 486 1,124 10,104 11.12% $13.18 $14,819.23
    Y 35 261 671 5,839 11.49% $9.82 $6,591.51
  Total   97 747 1,795 15,943 11.26% $11.93 $21,410.74
T-8 Thor 4 N 103 144 4,982 16,531 30.14% $15.01 $74,803.83
    Y 41 55 1,224 6,580 18.60% $11.72 $14,349.27
  Total   144 199 6,206 23,111 26.85% $14.37 $89,153.10

 

Huge jump for Minions of 71%.  All of those PLF shows that got added Monday (okay maybe not the 3D) started filling up yesterday.  

 

Minions T-1 comps

 - Sonic 2 Thu - 1.179x (5.87m)

 - Lightyear Thu - 2.18x (10.69m)

 - Bob's Burgers - 6.75x (10.12m)

 - Fantastic Beasts - 1.16x (6.97m)

 

Hasn't busted the doors off the Sonic comp, but the pace is there to get to mid 7s.  Sonic final ATP with adult prices was 12.07, so this is already losing a little there before factoring in a younger audience.  That being said, I'm expecting the biggest increase today to be in the Dolby shows so maybe it catches up.

 

Thor T-8 comps

 - No Way Home - .403x (20.17m)

 - DS2 - .586x (21.12m)

 - Batman + EA - missed (~35.65m)

Santikos Tracking

 

By format

 

Day Movie Format Shows New Sold True Cap % Sold ATP Gross
T-0 Minions PLF 27 519 1,140 6,128 18.60% $14.28 $16,276.92
    Standard 70 849 2,023 9,815 20.61% $10.54 $21,319.89
  Total   97 1,368 3,163 15,943 19.84% $11.89 $37,596.81
T-7 Thor 4 PLF 57 59 3,936 11,672 33.72% $15.87 $62,456.38
    Standard 87 82 2,411 11,439 21.08% $11.84 $28,549.78
  Total   144 141 6,347 23,111 27.46% $14.34 $91,006.16

 

By matinee

 

Day Movie Mat Shows New Sold True Cap % Sold ATP Gross
T-0 Minions N 62 795 1,919 10,104 18.99% $13.16 $25,251.44
    Y 35 573 1,244 5,839 21.31% $9.92 $12,345.37
  Total   97 1,368 3,163 15,943 19.84% $11.89 $37,596.81
T-7 Thor 4 N 103 104 5,086 16,531 30.77% $14.99 $76,258.00
    Y 41 37 1,261 6,580 19.16% $11.70 $14,748.16
  Total   144 141 6,347 23,111 27.46% $14.34 $91,006.16

 

Minions T-0 comps

 - Sonic 2 Thu - 1.565x (7.79m)

 - Lightyear Thu - 2.24x (10.95m)

 - Fantastic Beasts - 1.57x (9.42m)

 

Final run for Thursday.  I'm a little concerned with the Sonic comp, so I won't go crazy with my prediction.  Let's say 8.6m (avg Sonic/LY) for previews.

 

Thor T-7 comps

 - No Way Home - .404x (20.2m)

 - DS2 - .574x (20.67m)

 - Batman + EA - 1.64x (35.37m)

 

Decreased against DS2 and only slight increase against NWH.  Hopefully once we ship Minions out all eyes will fall on DS2.

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