China Box Office Thread | Oppenheimer-August 30

[KP1025]

Based on Gavin's tweet, it didn't seem like the censored cut of BR would have good WOM in China. The score is still early though and based off advance screenings (probably skewed towards those most excited to see the film). I'd wait until more ratings are in before deciding if a break-out will happen. 

[cdsacken]

Hell I was ready to accept 135. 152 million would be great.

China your box office is crazy but facsinating .

[Tower]

2 hours ago, SchumacherFTW said:

Regardless of your opinion on the film, shouldn't we be celebrating something other than an established movie IP hitting the mark? 

I'm happy for theatres that their making money and normally I would agree with this sentiment. If the movie was at least passable. I'd be happy with a break out, but when it is as horrible as Bohemian Rhapsody is, it makes it hard to root for it.

[Gavin Feng]

CM opening - ¥597M

Alita opening - ¥435.5M

 

CM 2nd wknd - ¥160M(-73%)

Alita 2nd wknd - ¥161M(-63%)

 

_______________________________________________

 

2nd wknd for MCU since 2015

Ultron - ¥174M

Ant-Man - ¥140.1M

Civil War - ¥208.5M

Dr. Strange - ¥154.7M

GOTG2 - ¥106.9M

Homecoming - ¥98.9M

Ragnarok - ¥144.6M

Black Panther - ¥76.7M

Infinity War - ¥346.8M

The Wasp - ¥78.2M

 

I think the most weird thing for MCU legs is the 2nd wknds get "limited" no matter how higher their openings are or how many competition they face. They have no difference(maybe worse) with other import titles after the first 7-day release.

 

For films over ¥2,000M, only Furious 8, Infinity War, Monster Hunt 2 failed to get 2*opening weekend(3-day): 1.98*, 1.88*, 1.86*.

 

¥1,000-2,000M opened on FRI(about 30 films), only Civil War, Resident Evil 6, TF5 failed to get that: 1.98*, 1.70*, 1.78*.

 

¥700-1,000M opened on FRI(about 25 films), Apes 3, the Wasp, Ip Man 3, Homecoming, Monkey King 3 under 2.0*. Ragnarok got 2.05*.

 

¥600-700M opened on FRI(about 17 films), Mummy, BvS, Black Panther, Pacific Rim 2.

 

In other words, no matter how higher MCU titles would earn for lifetime(a billion or two billion or whatever), they always got it in the worst way.

[MrGlass2]

7 hours ago, RaidensSword said:

 

More importantly,  you have the female audience (and any other fans of this genre) which isn't being catered to by any other movie in the top 10 right now.

More Than Blue counter-programming Captain Marvel.

[jc-bartleby]

5 minutes ago, MrGlass2 said:

More Than Blue counter-programming Captain Marvel.

14 March is White Valentine's Day, so maybe they want a love story?

But seriously this film is so f-ed up

[Djsoke]

Those numbers obviously aren't ideal for CM, but after those catastrophic weekdays, it looked like it could be a lot worse. 

[RaidensSword]

8 hours ago, MrGlass2 said:

It looks like More Than Blue will have a very nice run, Sunday higher than Saturday and it is still greatly over-performing in BO/screen.

 

Green Book down 34% Sunday-to-Sunday.

Great news for More Than Blue , also Green Book already surprised me with it's success. Solid performance. 

7 hours ago, jc-bartleby said:

I seriously hate it with a passion 😄

The entire story is problematic, the male and female protagonists are horrible selfish people who hurt everyone around them in the name of "unconditional" love.

 

When I watched it, I just kept think WTF?!!!

 

Anyway, the marketing company did a lot, and did well too. They had lots of actors and KOLs (one of them is Hu Ge, the Chinese actor who has 60m followers on Weibo) 

Without going into spoilers, it wouldn't be the first or last movie where innocent bystanders are hurt in the name of love. 

 

I'm not denying that it had a good marketing strategy, however if the film didn't live up to that hype then it wouldn't have built up momentum over time, requiring more and more screens, since the first release day. It wouldn't increase from Saturday to Sunday and still be going strongly if the majority of people were walking out disappointed. 

 

I think possibly your hate for the movie is clouding your judgement lol. This isn't the type of movie where people watch again and again, it's not even a movie people will say is their favourite because of how sad it is . But it serves a purpose and does it's job well for those that want a tearjerker (which is what it was marketed as). I mean the tagline is basically 'Bring a box of tissues for your tears' lol. 

6 hours ago, MrGlass2 said:

More Than Blue counter-programming Captain Marvel.

Actually, yes! I know how CM was talked about in the West but in Asia it was just another Marvel movie for the general movie audience. I didn't see much of a push to attract the female audience in Asia. Whereas More Than Blue is clearly a love story targeted at women and couples. 

 

Plus, CM is still action/sci fi focused compared to More Than Blue's slow paced drama which is another way to set it apart.  

[jc-bartleby]

2 hours ago, RaidensSword said:

I'm not denying that it had a good marketing strategy, however if the film didn't live up to that hype then it wouldn't have built up momentum over time, requiring more and more screens, since the first release day. It wouldn't increase from Saturday to Sunday and still be going strongly if the majority of people were walking out disappointed. 

 

I think possibly your hate for the movie is clouding your judgement lol. This isn't the type of movie where people watch again and again, it's not even a movie people will say is their favourite because of how sad it is . But it serves a purpose and does it's job well for those that want a tearjerker (which is what it was marketed as). I mean the tagline is basically 'Bring a box of tissues for your tears' lol. 

I understand what you mean, but this film is crazily overperforming. 

Just read some sort of analysis about its box office, and some people said Douyin (Tik-tok) plays a big part in the marketing. 

 

Basically it's now super popular in Douyin (which targets younger audience I think), and people likens it to EX3, which also did a great job in Douyin marketing, but has a rather low score in Douban, and extremely good box office).

 

China is indeed a weird market to understand, I can understand those films with strong nationalistic appeal doing extremely well, but this is seriously WOW!

 

 

[Olive]

More than Blue Monday more than 100M?  Jesus!

[MrGlass2]

2 minutes ago, Olive said:

More than Blue Monday more than 100M?  Jesus!

It is exploding on a Monday?! 70% of BO at 13:40.

(and that is with just 37% of showings)

Edited March 18, 2019 by MrGlass2

[jc-bartleby]

15 minutes ago, MrGlass2 said:

It is exploding on a Monday?! 70% of BO at 13:40.

(and that is with just 37% of showings)

I just read some news about its release back in Taiwan.

Many Taiwanese people are amazed/shocked by its success, as Dear Ex which was released slightly earlier that month, but did not have such crazy hype, even the reviews were generally more positive than More Than Blues.

 

Then the director of MTB talked about how they set the target audience as teenage girls and college girls and organized two preview screenings with only teen girls and college girls. All teen girls gave really positive review and half of the college girls thought the film was great. Then via these teen girls who eagerly shares the film in social media, and leads to great hype and therefore wonderful box office.

[a2k]

Guys, what will be the midpoint for CM on a normal Monday like this one?

[fmpro]

1 hour ago, a2k said:

Guys, what will be the midpoint for CM on a normal Monday like this one?

16.30-16.45 ish

[Legion Again]

1 hour ago, fmpro said:

16.30-16.45 ish

At first I interpreted this as you giving the likely total, then I noticed that it was giving the likely midpoint — and then I realized that in a numerical quirk today, going to be pretty close to true both ways!

 

edit: Wow, even closer than I thought. 16:30 midpoint would be a 16.33m finish. 16.45 finish would be a 16:34 midpoint.

Edited March 18, 2019 by Thanos Legion

[MrGlass2]

More Than Blue at 76% of CBO monday (up from 39% on Friday).

Can it actually get 100M?! And what does it have to do to get more screens...

[LexJoker]

How is CM's drop for today?

[charlie Jatinder]

Captain Marvel

Day	Date	Gross in ¥ ('000)	Gross in $	% +/- YD / LW*		Shows / Avg		Gross-to-Date	Day #
Thu	Mar. 07, 2019	¥15,274	$2,272,917			7,636	$298	$2,272,917	0
Fri	Mar. 8, 2019	¥214,692	$31,948,214			166,535	$192	$34,221,131	1
Sat	Mar. 09, 2019	¥225,210	$33,513,393	4.90%		171,449	$195	$67,734,524	2
Sun	Mar. 10, 2019	¥141,719	$21,089,137	-37.07%		166,595	$127	$88,823,661	3
Mon	Mar. 11, 2019	¥43,151	$6,421,280	-69.55%		145,973	$44	$95,244,940	4
Tue	Mar. 12, 2019	¥33,775	$5,033,532	-21.61%		140,519	$36	$100,278,473	5
Wed	Mar. 13, 2019	¥27,855	$4,151,267	-17.53%		136,917	$30	$104,429,739	6
Thu	Mar. 14, 2019	¥24,150	$3,599,106	-13.30%		123,201	$29	$108,028,845	7
Fri	Mar. 15, 2019	¥39,900	$5,937,500	64.97%	-81.42%	99,745	$60	$113,966,345	8
Sat	Mar. 16, 2019	¥72,800	$10,849,478	82.73%	-67.63%	98,884	$110	$124,815,823	9
Sun	Mar. 17, 2019	¥48,100	$7,157,738	-34.03%	-66.06%	91,213	$78	$131,973,562	10
Mon	Mar. 18, 2019	¥15,000	$2,232,143	-68.81%	-65.24%	77,294	$29	$134,205,704	11

 

Spoiler

	Captain Marvel	Spider-man: Homecoming	Difference	Civil War	Difference	Infinity War	Difference
Previews	¥15,274	¥9,376	1.63	¥16,949	0.90	¥59,506	0.26
Friday	¥214,692	¥127,202	1.69	¥180,842	1.19	¥387,260	0.55
Saturday	¥225,210	¥173,986	1.29	¥248,896	0.90	¥493,566	0.46
Sunday	¥141,719	¥125,436	1.13	¥180,159	0.79	¥331,905	0.43
Monday	¥43,151	¥38,695	1.12	¥59,512	0.73	¥109,276	0.39
Tuesday	¥33,775	¥31,576	1.07	¥49,744	0.68	¥81,051	0.42
Wednesday	¥27,855	¥26,276	1.06	¥40,018	0.70	¥65,007	0.43
Thursday	¥24,150	¥22,111	1.09	¥32,853	0.74	¥52,286	0.46
Week One	¥725,826	¥554,658		¥808,973		¥1,579,857
Friday	¥39,900	¥19,178	2.08	¥48,740	0.82	¥71,891	0.56
Saturday	¥72,800	¥42,310	1.72	¥92,173	0.79	¥142,338	0.51
Sunday	¥48,100	¥31,023	1.55	¥67,049	0.72	¥132,541	0.36
Monday	¥15,000	¥8,279	1.81	¥20,186	0.74	¥31,682	0.47
Tuesday		¥7,253	0.00	¥17,685	0.00	¥25,233	0.00
Wednesday		¥6,479	0.00	¥15,418	0.00	¥21,247	0.00
Thursday		¥5,825	0.00	¥13,814	0.00	¥18,637	0.00
Week Two	¥175,800	¥120,347		¥275,065		¥443,569
Rest		¥99,750		¥159,927		¥367,026
Total	¥901,626	¥774,755		¥1,243,965		¥2,390,452

 

 

Heading for ¥1050-1100mn or $157-160mn full run.

[jc-bartleby]

53 minutes ago, MrGlass2 said:

More Than Blue at 76% of CBO monday (up from 39% on Friday).

Can it actually get 100M?! And what does it have to do to get more screens...

I think it can, given its run, China's box office is just so confusing.

[Gavin Feng]

Ex-File 3 type run at this point.