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RyneOh1040

Weekend #s WKND BO: #42 $27.3M, #ScaryMovie5 $15.2M, Croods $13.2M GIJoe2 $10.8M

By RyneOh1040, in Numbers and Data

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filmscholar Blockbuster

filmscholar

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SM1 and 2 were good. 3 was only OK and 4 was weak and it seems 5 is just terrible.  "Haunted House" clearly took away "Scary Movie's" thunder to me.  What made Scary Movie was the Waynes family period.  Sure the guys doing now have a longer history in spoof's but the Waynes have a unique since of humor.   Happy for "42", Jackie Robinson is an American Icon and Legend and it's good that it will win the weekend.  I was scared "Scary Movie" might win but America showed more respect than that. 

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A Marvel Fanboy Global Phenomenon

A Marvel Fanboy

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SATURDAY 12:30 AM, 2ND UPDATE: Now that schoolkids and colleges are back in class, the domestic box office has understandably cooled. My sources estimate that Legendary Pictures/Warner Bros‘ Jackie Robinson biopic42 (3,003 theaters) grossed $8.5M Friday and is looking at $25M for the weekend. The moderately budgeted film ($38M) received an ‘A+’ CinemaScore which will help word of mouth. ”Just watching the film’s box office growing at a rapid pace all day,” a Warner Bros exec gushes. “Great news for Thomas Tull and his team at Legendary.” (Question still remains whether financier/filmmaker Tull’s Legendary will exit Warner Bros, or vice versa. But Sue Kroll’s marketing did well by him.) Pic is nicely overperforming tracking which was in the mid-teens for an original movie about race and baseball with no hot stars. (Granted Harrison Ford is a legend but not box office nowadays.) Sunday is MLB’s Jackie Robinson Day when every player wears Robinson’s #42 so grosses could stay level because of the attention. In addition to the $38M marketing spend, the film has generated a ton of national media and awareness that didn’t cost any money. Still, I wondered whether Academy Award winning writer-director Brian Helgeland’s soft-focus storyline would turn off moviegoers to Thomas Tull’s passion project, especially without the street cred of African-American filmmakers involved. But no. ‘All you can do is put these things together in the way you think is best,” Tull told me Thursday. Instead he relied on Rachel Robinson. ”Her voice helped us with authenticity. That was the person who lived it,” Tull said. “And that was a really important story for us to tell.” I feel that, at the end of the day, had Rachel herself not been so involved, there may have been more focus on that.” The filmmakers wound up with the highest testing movie that Legendary has ever had. Rachel Robinson had been promised over the last two decades that Hollywood would make this movie – and never did. Then, at 90 years old, she was approached by Tull two years ago. ”She looked me in the eye and asked, ‘Are you going to make this movie?’ and I said we’d make it happen,’” Tull recalled.

The Weinstein Company’s Dimension Film Scary Movie 5 (3,402 theaters) is bombing badly for $4M-$5M Friday and $11M-$12M for the weekend. Considering that 2006′s Scary Movie 4 opened to $40.2M from 3,202 theaters, this franchise looks to have run out of steam. And, once again, Dimension just isn’t bringing the box office heat to Weinstein Co grosses like it did to the old Miramax.

http://www.deadline.com/2013/04/first-box-office-42-overperforming-scary-movie-5-bombing-as-box-office-cools/

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Hatebox Global Phenomenon

Hatebox

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First baseball movie to open over $20m then.I'd never heard of it before the theatre counts came out. Probably wont even get released here.

 

Harrison Ford could be enough of selling point for OS audiences. On the other hand... baseball.

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