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WEEKEND ESTIMATES: 47.5 M HOTEL TRANSYLVANIA II | 18.2 M THE INTERN | 14.0 M TMR: THE SCORCH TRIALS | 13.1 M EVEREST

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Pretty much. Being a box-office draw doesn't mean someone's a miracle worker. It just helps the first weekend but if people don't like what they see, word will get out and the overall total won't be so great. Black Mass opened similarly to The Town, but it's not going to have those legs: 

 

2010

Date
(click to view chart)
Rank Weekend
Gross
%
Change
Theaters Change / Avg. Gross-to-Date Week
#
Sep 17–19 1 $23,808,032 - 2,861 - $8,322 $23,808,032 1
Sep 24–26 3 $15,605,171 -34.5% 2,885 +24 $5,409 $48,692,072 2
Oct 1–3 4 $9,749,332 -37.5% 2,935 +50 $3,322 $64,056,752 3
Oct 8–10 6 $6,411,008 -34.2% 2,720 -215 $2,357 $73,847,527 4
Oct 15–17 7 $3,977,006 -38.0% 2,368 -352 $1,679 $80,510,629 5
Oct 22–24 9 $2,749,090 -30.9% 1,918 -450 $1,433 $84,681,614 6
Oct 29–31 9 $1,975,260 -28.1% 1,608 -310 $1,228 $87,626,867 7
Nov 5–7 13 $1,164,382 -41.1% 801 -807 $1,454 $89,748,239 8
Nov 12–14 20 $438,397 -62.3% 375 -426 $1,169 $90,626,556 9
Nov 19–21 23 $209,488 -52.2% 165 -210 $1,270 $90,982,269 10
Nov 26–28 21 $314,720 +50.2% 318 +153 $990 $91,429,625 11
Dec 3–5 24 $202,909 -35.5% 318 - $638 $91,735,513 12
Dec 10–12 28 $130,103 -35.9% 255 -63 $510 $91,947,016 13
Dec 17–19 36 $57,591 -55.7% 144 -111 $400 $92,074,857 14
Dec 24–26 49 $15,910 -72.4% 62 -82 $257 $92,123,695 15
Dec 31–Jan 2 49 $23,830 +49.8% 62 - $384 $92,173,235 16

 

Edited by BoxOfficeChica
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Unless it's Pixar or Despicable Me it's super easy to over/underestimate family movies. Its audience is the least conditioned to tracking or online poll numbers. Cloudy 2 did less than its predecessor and that had a pretty solid marketing campaign, certainly reasonable to expect this one to go under the last. 

Didn't Cloudy 2 opened above the first one? The legs were shit, tho.

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I'd rather think he's the main reason it's made this much in the first place. The movie itself wasn't an easy sell to start with.

 

Crime movies aren't the easiest sell, but they're far from difficult. The Town and The Departed are good examples. 

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But it's hard for the studio to foresee the negative feedback since the depressing ending didn't hurt AS. I didn't think the WOM wasn't gonna be good when I saw it since people who went with me all loved it. But hey I thought San Andreas was gonna have bad WOM because it's shit but I was wrong then too.

 

Audiences are fickle. Most people knew the end to the sniper's story. Plus, people go to war movies expecting that kinda thing. 

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Really this weekend isn't too bad, Everest seemed to be a film that was smashed against films and September isn't the greatest month for it to be released for it either. Hotel Transylvania 2 going to do over 45 million man history is repeating itself again I wonder if it's that families are starving for a family movie or what. But if it holds up today like the first or even SpongeBob 2 this could be the first film in September to debut with 50 million. Overall September despite Everest flopped(there's overseas folks so it's not doomed), Maze Runner 2 was too heavily marketed and over performed so it should have at least overseas markets to help it, and Black Mass should just do over 60 million domestic which isn't too bad for a Johnny Depp film in recent years. War Room has made a decent holdover it should outgross God's Not Dead's domestic total. As for the other two releases The Perfect Guy had a decent debut but dropped fast although it's doing decent and should come close to 55 million, while The Visit should do fine and should earn the same amount as M. Night's last film After Earth.

Edited by Maxmoser3
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Crime movies aren't the easiest sell, but they're far from difficult. The Town and The Departed are good examples.

When movies in a certain genre need to be great critically with great WOM to break out I consider that genre 'not easy' to sell. I'd day the same for spy movies. That and the fact that I personally don't like this kind of movies so they're a hard sell from my perspective. I thought the town was good only for a single watch and couldn't even finish The Departed for example...
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