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Christmas Weekend Thread (24-26 Dec). No Way Home (84.5m) | Matrix (22.5m 5 day) | Sing 2 (39.4m 5 day)

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Interesting breakdown of how moviegoers are feeling about Omicron,  from Deadline's writeup:

 

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According to NRG, moviegoer comfort has declined with news about Omicron, going from 74% who said that they were very or somewhat comfortable attending a movie theater right now last week to 69%. Of those polled, 34% feel that the situation is ‘getting worse’, which is +7 points from Monday and +13 points from just a week ago. This is similar to what NRG spotted in early August, when ‘getting worse’ grew +12 points to 34% from July 28th to August 4th. Meanwhile, in the Northeast, ‘getting worse’ has exploded from 27% a week ago to 47% before this weekend. That’s 15 points ahead of any other region, reinforcing how dramatic the situation is in that area. Ten days ago, 21% of vaccinated moviegoers and 20% of non-vaccinated moviegoers said the situation was getting worse. Now, it is 42% for vaccinated and just 23% for non-vaccinated. And in the last week, comfort among vaccinated has dropped -7 to 64%, while non-vaccinated fell just 1% to 72%.

While all quads polled fell more comfortable with vaccines, of those very and somewhat comfortable are men and women under 25, respectively at 78% and 74%, while men and women over 25 respectively come in at 66% and 63%.

 

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10 minutes ago, Cmasterclay said:

Weirdly, WSS is pretty easily the third best seller at the theaters I track today, above Matrix or King's Man.

Would be hilarious if it had a mini-Greatest-Showman-esque comeback after everyone wrote it off with how well it's selling in cities where it was already doing well-ish before last Thursday (who have moved it back into bigger theaters now that Spidey-mania is starting to cool down a bit). Probably not though, the increase today from Christmas Eve will likely be in the 150-175% area.

Edited by filmlover
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