FRIDAY NUMBERS DHD | FOCUS - 7.5M-8M | THE LAZARUS EFFECT - 3.8M | FIFTY SHADES - 3.65M | KINGSMAN - 3.1-3.3M | SPONGEBOB - 1.98M

[Kalderic]

SpongeBob has really been struggling in the leg department. It may not even get past a 3x at this point. It probably won't. Heck, a lot of recent Animated films barring BH6 have had terrible legs.

 

But compared to the first films legs, these are golden. And seeing as it opened higher than most predicted, it should still end well above where most people had it finishing.

[filmlover]

Soft for Focus. Okay for The Lazarus Effect.

Fifty Shades continues to crumble, unsurprisingly. Better hold this week for Kingsman, SpongeBob saw a somewhat large drop.

Average holds for most of the holdovers except Hot Tub Time Machine 2, which is performing just embarrassingly.

Considering it's already out on DVD and lacks much in the way of mainstream appeal to begin with, Birdman didn't really benefit from its Oscar glory.

[Maxmoser3]

Not even close.

but it will be the second best grossing February?

[Alpha]

Good number for Focus, and eh for Lazarus Effect.

Overall a very quiet weekend.

[John Marston]

what is up with Spongebob's shitty legs. 

[narniadis]

Quiet before the march storms

Decent weekend overall at least in my opinion.

[John Marston]

also that number for Focus isn't that great considering the late big marketing push

[babz06]

soft for Focus, probably going to end in the 50-60m range but overseas will save face. 

dont care about Lazaurus effect. 

[kitik]

what is up with Spongebob's shitty legs. 

 

college kids are done with it

[kitik]

Friday, February 27, 2015
 

	Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 312002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015	>Yr >Mo > Wk >>Next Day
TD YD Title (Click to View) Studio Daily Gross % +/- YD / LW Theaters / Avg Gross To-Date Day 1 - Focus (2015) WB $6,465,000 - - 3,323 $1,946 $6,465,000 1 2 - The Lazarus Effect Rela. $3,800,000 - - 2,666 $1,425 $3,800,000 1 3 1 Fifty Shades of Grey Uni. $3,500,000 +96% -57% 3,383 $1,035 $140,337,000 15 4 2 Kingsman: The Secret Service Fox $3,115,000 +129% -41% 3,282 $949 $77,061,000 15 5 6 The DUFF LGF $2,140,000 +318% -50% 2,622 $816 $15,043,000 8 6 5 The SpongeBob Movie: Sponge Out of Water Par. $2,105,000 +212% -48% 3,467 $607 $131,227,000 22 7 4 McFarland, USA BV $1,990,000 +169% -45% 2,765 $720 $16,174,000 8 8 3 American Sniper WB $1,900,000 +131% -30% 2,914 $652 $325,308,000 65 9 8 Still Alice SPC $750,000 +134% +10% 1,318 $569 $10,049,000 43 10 7 Hot Tub Time Machine 2 Par. $692,000 +78% -70% 2,901 $239 $8,560,000 8 11 9 Jupiter Ascending WB $530,000 +80% -50% 1,545 $343 $41,541,000 22 12 - Birdman FoxS $520,000 +348% +110% 1,213 $429 $38,824,000 134 13 10 The Imitation Game Wein. $495,000 +95% -34% 1,103 $449 $85,398,000 92

 

[SchumacherFTW]

Wow, I would have thought 50 shades would jump much higher on Friday nights.

[Mango]

A murderous mercenary hired by the government to do their dirty work for them is a pretty daring role for Smith. But you are entitled to your ignorance.

Just because it's a different type of character for him doesn't mean it's a risky project by any means.

But you are entitled to your ignorance.

Edited February 28, 2015 by Mango

[Ozymandias]

Yeeeaap, Will Smith's #1 drawing power days are ovah.  Yes, Focus looked like dumb action romcom schlock, but a 6m OD for a Will Smith vehicle is still bad.

[kitik]

I'm kind of surprised that Focus cost $50M. That seems like a bit much.

[ecstasy]

So American Sniper is just gonna swoop in take the 2014. Came in and stomped all over Guardians and Katniss and stole 50 Shades thunder. This is why I follow box office. You get that one movie hiding in the shadows in the mist of our big franchise  superhero and young adult revelry that comes in and crushes them both to be King of the Box Office. I wasn't ready but it was fun watching.

[Ozymandias]

So American Sniper is just gonna swoop in take the 2014. Came in and stomped all over Guardians and Katniss and stole 50 Shades thunder. This is why I follow box office. You get that one movie hiding in the shadows in the mist of our big franchise  superhero and young adult revelry that comes in and crushes them both to be King of the Box Office. I wasn't ready but it was fun watching.

 

It makes me happy and giddy.

 

[Sam]

So American Sniper is just gonna swoop in take the 2014. Came in and stomped all over Guardians and Katniss and stole 50 Shades thunder. This is why I follow box office. You get that one movie hiding in the shadows in the mist of our big franchise  superhero and young adult revelry that comes in and crushes them both to be King of the Box Office. I wasn't ready but it was fun watching.

Sneaky, out of nowhere. Fitting for a movie called American Sniper.

Shooting 'em down, taking names for the confirmed kill list.

[Maxmoser3]

Saturday could be hopefully more hopeful

[DAR]

Hopefully

[The Panda]

SpongeBob has really been struggling in the leg department. It may not even get past a 3x at this point. It probably won't. Heck, a lot of recent Animated films barring BH6 have had terrible legs.

The first didn't get a 3x multiplier either, so it makes sense why this one wouldnt.