The Box Office Buzz and Tracking Thread: Electric Boogaloo

[Stewart]

11 minutes ago, Boxofficerules said:

I really hope Black Panther and Avengers are both in the top 10 next week.

Nah, pretty sure Avengers won't make the top ten 

[LonePirate]

Um, why in the world is Life of the Party running an ad during an NBA playoff game? Is there some hidden market the film is trying to reach with a commercial during a basketball game? 

[Eric Duncan]

1 hour ago, feasby007 said:

No TFA numbers?

I only go up to October 2017.

1 hour ago, Nova said:

So Blank Panther was a much better seller at your theater than TLJ? 

 

Also is that good or bad for DP2 for your theater? 

Yes. Keep in mind, my theater is much more positively skewed towards black-led movies, so it probably overperformed here.

 

As for DP2, it looks...fine? I think it should be doing a bit better, but since it's still 4 weeks away, and IW is bigger priority for just about every consumer, it's not anything to be super nervous about.

[Porthos]

35 minutes ago, LonePirate said:

Um, why in the world is Life of the Party running an ad during an NBA playoff game? Is there some hidden market the film is trying to reach with a commercial during a basketball game? 

Women like to watch basketball games as well, you know.

Edited April 22, 2018 by Porthos

[dxmatrixdt]

NBA playoffs theatrical movie advertisements might be doing Mother's Day sales push(next 3 or so weeks I think)

  Breaking In and Life of the Party are the two main openers.  Life of the Party is distributed by Warner Brothers and should get more than 3,200 screens.  I don't think Breaking In will dip below 2,000 because it is being distributed by Universal.  Universal vs WB over the Mother's Day weekend for new openers.  Breaking In has a trailer that says is coming out "Mothers Day" weekend.  this might give Breaking In a more backloaded Sunday than it might have if there were no trailer mentioning "mothers day" in the title.

 

Life of the Party should have a Sun around equal to Sat, and I Feel Pretty and Tulley should as well (or increase).  And with Breaking In (OW screens, that is 5 possible wide releases that might be backloaded).  

[LonePirate]

11 minutes ago, Porthos said:

Women like to watch basketball games as well, you know.

 

Assuming the ad was indeed targeting women, why advertise during an expensive event when the female audience would be relatively small (compared to the total audience)? Wouldn’t it be a better use of ad dollars buying several ads on a television program/event with a much larger female audience? It just seemed like an odd place for a LotP ad. I think they are testing reactions from audiences besides the primary demo.

[Porthos]

23 minutes ago, LonePirate said:

 

Assuming the ad was indeed targeting women, why advertise during an expensive event when the female audience would be relatively small (compared to the total audience)? Wouldn’t it be a better use of ad dollars buying several ads on a television program/event with a much larger female audience? It just seemed like an odd place for a LotP ad. I think they are testing reactions from audiences besides the primary demo.

I suspect it might even be better for the playoffs but looking about, 30% of the fanbase for the NBA is women.  It might very well be cost effective for them to air it there based on total eyeballs versus some other program that might have a better demo target.

 

And that's not even factoring cross-demo appeal that Thematrixfilm was musing about.

[Boxofficerules]

I noticed every movie has been stripped of extra screens next week at my local. Right now both Rampage and A Quiet Place have 3 screens each, next week they are down to one.

[narniadis]

7 minutes ago, Boxofficerules said:

I noticed every movie has been stripped of extra screens next week at my local. Right now both Rampage and A Quiet Place have 3 screens each, next week they are down to one.

Sounds normal for an MCU may opener / mega film

[FlashMaster659]

MT

 

Avengers: Infinity War - 25.3%

Rampage - 13%

A Quiet Place - 11.6%

I Feel Pretty - 10%

Super Troopers 2 - 8.3%

[TalismanRing]

Fandango 4-22-18 Total (EST)

 

Avengers Infinity War	25,708
A Quiet Place	7,365
Rampage	6,186
I Feel Pretty	5,829
Super Troopers 2	5,220
Blockers	2,329
Traffik	1,572
Deadpool 2	1,198

 

Midnight - 1 AM EST 

 

Avengers Infinity War:  2,105

A Quiet Place: 126

Super Troopers 2: 100

I Feel Pretty: 94

Deadpool 2: 84

Rampage: 77

 

 

 

 

 

Edited April 23, 2018 by TalismanRing

[Porthos]

IW GREATER SACRAMENTO SELLOUT UPDATE: T-4 Days and counting  

 

Sellouts: 

5/139 (nc)

 

2D:  3/93 (nc)

3D:  2/46 (nc)        

 

<<Reserved Theater Info: 102 showings>>

 

Almost Sold Out (95%+ sold out)

5 (+1)         

 

Nearly Sold Out (90% to 94% sold out)

10 (+3)

 

Front Two Rows Only (or equivalent)

43 (+4)

 

Heavily Sold (75% to 89% sold out)

3 (-2)

 

Weekend Showings

Fr: 0/229 (nc)    

St: 0/225 (nc)

Su: 0/218 (nc)  

 

—

 

Reserved Seating Breakdown (102/139 showings):

100%:      5  (nc)

90-99%:  15 (+4)

80-89%:  19 (-2)

70-79%:  29 (+3)

60-69%:  13 (+1)

50-59%:   8 (-3)

40-49%:   3 (nc)

30-39%:   4 (+2)

20-29%:   3 (-3)

10-19%:   0 (-1)

0-9%:      3  (-1)

 

	Sellouts	Showings	Seats left	Total Seats	Perct Sold
TOTALS	5	139	3803	13359	71.53%

 

Total Seats Sold Today:      305

---

2.274 times as many seats sold as Black Panther at this point in time (9556 vs 4202)

[TalismanRing]

On 4/16/2018 at 10:52 PM, TalismanRing said:

Re-posting from the AIW thread

 

Fandango NYC Area

 

Avengers: Infinity War  (April 16, 2018 - Monday - 10 days out)

Theaters: 54

Showings: 403

Reserved*: 235

Sellouts**:  94

Complete Sellouts: 35

Near Sellouts:  130 at 90% and up (new category)

 

Avengers: Infinity War  (April 8, 2018 - Sunday)

Theaters: 50

Showings: 362

Reserved*: 217

Sellouts**:  67

Complete Sellouts: 25

Near Sellouts:  105 at 90% and up (new category)

 

Avengers: Infinity War  (March 31, 2018 - Saturday)

Theaters: 50

Showings: 337

Reserved*: 206

Sellouts**:  54

Complete Sellouts: 19

Near Sellouts:  84 at 90% and up (new category)

 

BLACK PANTHER

2/14/2018 (Wed before opening)

Theaters: 59

Showings: 449

Reserved*: 262

Sellouts**: 69

Complete Sellouts: 30

 

2/10/2018 (Sat before opening w/e)

Showings: 332

Reserved*: 196

Sellouts**: 53

Complete Sellouts: 20

 

2/1/2018 (2 weeks)

Showings: 211

Reserved*: 132

Sellouts**: 27

Complete Sellouts: 11

 

* only showings I can check online for capacity

** The Tele method - front row or fewer seats left unsold

 

Avengers: Infinity War  (April 22, 2018 - Sunday)

Theaters: 58

Showings: 456

Reserved*: 259

Sellouts**:  125

Complete Sellouts: 47

Near Sellouts:  155 at 90% and up (new category)

 

Spotted first 4 am showing added

Edited April 23, 2018 by TalismanRing

[EarlyDeadlinePredictions]

8:40AM ET - MT Update

 

36.3% Avengers: Infinity War

11.2% Rampage

8.9% Quiet Place, A

8.4% I Feel Pretty

7% Super Troopers 2

[The Mad Titan]

7 hours ago, TalismanRing said:

 

Avengers: Infinity War  (April 22, 2018 - Sunday)

Theaters: 58

Showings: 456

Reserved*: 259

Sellouts**:  125

Complete Sellouts: 47

Near Sellouts:  155 at 90% and up (new category)

 

Spotted first 4 am showing added

Can we get to 200 sellouts and 75 complete sellouts by Wednesday night?

[fabiopazzo2]

2018-04-23 14:01:28.770976 UTC

1	36.8%	Avengers: Infinity War
2	11.1%	Rampage
3	8.8%	Quiet Place, A
4	8.4%	I Feel Pretty
5	7%	Super Troopers 2

 

[Deep Wang]

Would anyone care for one last presale update?

[LeoC]

2 minutes ago, Deep Wang said:

Would anyone care for one last presale update?

I, for one, care. 

Edited April 23, 2018 by LeoC

[fabiopazzo2]

2 minutes ago, Deep Wang said:

Would anyone care for one last presale update?

[Stewart]

1 minute ago, Deep Wang said:

Would anyone care for one last presale update?