Weekend Thread: Equalizer 2 pulls off an upset win over Mamma Mia 2 - 35.83M to 34.44M

[WrathOfHan]

Just now, filmlover said:

To be fair, a lot of the sales for the actual weekend. Heck, the show I'm seeing tomorrow is already over half full.

Sure, but (at my theater at least) this hasn't been walkup based. The majority of seats sold yesterday were bought at least 3-4 hours in advance with plenty of capacity left as shows started, and most shows today only increased 6 or 7 tickets this morning.

[DAJK]

Definitely thought MM would be higher. Oh well

[Curtis1986]

7 minutes ago, WrathOfHan said:

Sure, but (at my theater at least) this hasn't been walkup based. The majority of seats sold yesterday were bought at least 3-4 hours in advance with plenty of capacity left as shows started, and most shows today only increased 6 or 7 tickets this morning.

I think that is why people thought MM would be huge. Pre sales are huge but not walk ups and the pre sales where avg for E2 but the walk ups are big.

[Alli]

Do old women (MM2's target audience) buy tickets online?

[WrathOfHan]

2 minutes ago, Alli said:

Do old women (MM2's target audience) buy tickets online?

In this day and age, yes. Obviously there are plenty who don't, but that applies to every demographic tbh.

[Alli]

I think Fifty Shades had record breaking preview sales too

[BenedictL11]

To be fair, MM2’s previews are on par with Ghostbusters. We’ll see what it’s Friday is going to be like but I’m hoping it will still get a $40m weekend or more.

 

[Alli]

How come the weekend multiplier for MM2 will be low, yet the legs over the next few weeks are gonna be spectacular?

[filmlover]

2 minutes ago, Alli said:

How come the weekend multiplier for MM2 will be low, yet the legs over the next few weeks are gonna be spectacular?

Target audience of older women usually results in better legs. Book Club has made about 5 times its opening and Ocean's 8 has made over 3 times its opening for a $40M+ bow.

[Curtis1986]

4 minutes ago, Alli said:

How come the weekend multiplier for MM2 will be low, yet the legs over the next few weeks are gonna be spectacular?

 it's just speculation or a guess. Nobody really knows what the legs going to be like for the film especially if it perform  like an average sequel.

Edited July 20, 2018 by Curtis1986

[Rumpot]

Really enjoyed equalizer 2.  

[WrathOfHan]

I'm still expecting both of this weekend's main openers to get 3x's until proven otherwise. Both movies can drop 55% next weekend yet rebound quickly; just look at Ocean's 8. It helps that they'll have strong theater counts until the summer is over.

[Krissykins]

My local cinema (UK) looks wild for Mamma Mia today. Wild. 

[Hades]

10 minutes ago, Krissykins said:

My local cinema (UK) looks wild for Mamma Mia today. Wild. 

The Brits won't disappoint....I trust them....😎 

[Maxmoser3]

Not bad preview numbers. Hopefully matinees Can pull it off!

[MovieMan89]

MM's target demo wouldn't be the kind to see Thursday night previews (or even know they exist) so it's hard to say much about what it means. 

Edited July 20, 2018 by MovieMan89

[WrathOfHan]

BOP predictions and TCs: https://pro.boxoffice.com/long-range-tracking-predator-simple-favor-white-boy-rick-highlight-mid-september/

 

The Predator: 28/65 (OW range of 24-34M)

A Simple Favor: 14/40 (OW range of 11-19M)

White Boy Rick: 7.5/24 (OW range of 6-12M

Unbroken: 2/4.9 (OW range of 2-4M)

Dog Days: 4.5/13

Christopher Robin: 30/110 (-9%)

Spy Who Dumped Me: 16.5/60 (-3/-5%)

Slender Man: 21/55 (+11/+8%)

Happytime Murders: 16/42 (-11%)

 

MI's OW went up 3% while Teen Titans went down 3%

 

Christopher Robin: 3,700

Spy Who Dumped Me: 3,100

The Darkest Minds: 3,000

 

[Mojoguy]

Saw the new Venom trailer.

So awful.

[Boxofficerules]

5 minutes ago, WrathOfHan said:

BOP predictions and TCs: https://pro.boxoffice.com/long-range-tracking-predator-simple-favor-white-boy-rick-highlight-mid-september/

 

The Predator: 28/65 (OW range of 24-34M)

A Simple Favor: 14/40 (OW range of 11-19M)

White Boy Rick: 7.5/24 (OW range of 6-12M

Unbroken: 2/4.9 (OW range of 2-4M)

Dog Days: 4.5/13

Christopher Robin: 30/110 (-9%)

Spy Who Dumped Me: 16.5/60 (-3/-5%)

Slender Man: 21/55 (+11/+8%)

Happytime Murders: 16/42 (-11%)

 

MI's OW went up 3% while Teen Titans went down 3%

 

Christopher Robin: 3,700

Spy Who Dumped Me: 3,100

The Darkest Minds: 3,000

 

Is Slender Man tracking for a $21 opening - $55 total?

[WrathOfHan]

Just now, Boxofficerules said:

Is Slender Man tracking for a $21 opening - $55 total?

There's no tracking yet.