Weekend Thread: Equalizer 2 pulls off an upset win over Mamma Mia 2 - 35.83M to 34.44M

[Boxofficerules]

Just now, WrathOfHan said:

There's no tracking yet.

Oh, why they think it’s going to do that?

[FantasticBeasts]

@CoolEric258

Change the title, fatty!

Mamma Mia and Equalizer Weekend Thread.

[WrathOfHan]

1 minute ago, Boxofficerules said:

Oh, why they think it’s going to do that?

Probably because social media trends are/were high. Slender Man is a hot commodity among tweens online to begin with, so IDK how much stock I'd put into the social media numbers when Sony is dumping this and running.

[Poseidon]

Mh, that's quite low for MM. But overall sales looked very WE-heavy, so it might still surprise. 

[Eric Duncan]

4 minutes ago, FantasticBeasts said:

@CoolEric258

Change the title, fatty!

Mamma Mia and Equalizer Weekend Thread.

In this house, we worship Meryl and Denzel equally.

[Maxmoser3]

Mamma Mia and Equalizer’s audience scores are better than their predecessors thus far.

 

An 83% vs. 76%(for Equalizer 2 vs. Equalizer 1)

 

And an 78% vs. 66%(for Mamma Mia! 2 vs. Mamma Mia! 1)

[Webslinger]

Good starts for Mamma Mia! and Equalizer, even if neither one really broke out. The race for the top spot should be tight.

[MrGamer]

32 minutes ago, FantasticBeasts said:

@CoolEric258

Change the title, fatty!

Mamma Mia and Equalizer Weekend Thread.

[WrathOfHan]

Skyscraper dropped 19% yesterday. The drop this weekend is going to be horrrrrrrrrible:

 

2.9M (+50%)

4.1M (+40%)

3M (-27%)

10M Weekend, 60% drop

 

Incredibles and JW may actually overtake it, which is pretty fucking insane. There was only a 30k difference between this and JW yesterday

Edited July 20, 2018 by WrathOfHan

[MrGlass2]

41 minutes ago, CoolEric258 said:

In this house, we worship Meryl and Denzel equally.

It should be: "MAMA MIA WEEKEND!!! Also Unfriended 2 and The Equalized 2."

[The Panda]

My grandma is super excited for Mamma Mia 2, can't wait to take her tonight!

[MCKillswitch123]

1 hour ago, Poseidon said:

Mh, that's quite low for MM. But overall sales looked very WE-heavy, so it might still surprise. 

Low? It indicates at least a mid 30's, possibly 40+ OW as movies like this tend to be backloaded (even if this is a sequel, but it's a sequel that appeals to a demographic that doesn't rush to theaters).

[Eric Duncan]

https://deadline.com/2018/07/mamma-mia-here-we-go-again-equalizer-2-summer-weekend-box-office-1202430132/

 

Quote

A great weekend at the box office here with both Universal/Legendary’s Mamma Mia! Here We Go Again and Sony’s Equalizer 2 both overperforming. The Ol Parker directed original ABBA musical is looking at an estimated No. 1 win with $39M-$40M after a $15.5M Friday (including last night’s previews) while the Denzel Washington action pic is eyeing around $12M today with a $30.4M three-day. At this point in time, some believe both pics could even go higher.  Should Equalizer 2‘s numbers keep up, that’s quite impressive given the fact that it has a ho-hum Rotten Tomatoes score of 49%.  Mamma Mia 2 is riding off of a 76% Certified Fresh RT score.

 

Sony’s Hotel Transylvania 3 is taking third as of this minute with an estimated $22.1M, -50% and a 10-day total of $90M. Today looks like $7M for the Genndy Tartakovsky-directed animated threequel.

 

Disney/Marvel’s Ant-Man and the Wasp is still standing between HT3 and Dwayne Johnson’s Skyscraper, the latter in fifth place. Ant-Man and the Wasp is eyeing a third weekend with $15.6M, -46% for a running total by Sunday of $164M.

 

Skyscraper, from Universal/Legendary, is estimated to have a second weekend of $10.3M, -59%, for a 10-day of $46M.

 

Outside top five, BH Tilt’s micro genre opener Unfriended: Dark Web is expected to bring in $3.5M after a $1.5M Friday which includes $350K in Thursday previews.

 

[Eric Duncan]

Quick thoughts (I know, Deadline early estimates, yadda yadda):

 

Great results for both openers. I can see Mamma Mia crossing $40M when further estimates arrive, but hopefully it goes above Ocean's 8, because I have a club that needs support. Equalizer seems set to cross $80M with that number, unless Mission Impossible really cuts into its legs. Although I don't think we'll get The 3qualizer any time soon.

 

Bit surprised by how hard HT3 dropped, especially when there was zero competition and it seemed to have decent reception from audiences. The future doesn't look good with Teen Titans and Christopher Robin in the coming weeks.

 

Ant-Man's going the SMH and DP2 route. Glad to know a lot of the sky is falling rhetoric for that film was all for naught.

 

LOL Skyscraper.

 

Whatever for Unfriended.

[Maxmoser3]

Mamma Mia 2 will rely on those Saturday matinees and girls night out results this weekend. $40 million or so opening weekend seems more likely.

 

Equalizer will more likely do $31-$33 million and have a helping with Saturday matinees. Legs should be 50/50, next weekend will be rough but after Mission Impossible.

 

It should be ok, considering August’s slate is looking lackluster in the action department(except Fallout), but Mile 22 will perform like American Assassin and The Meg will unfortunately be a big underperformer.

[WrathOfHan]

Fuck, I thought that 40M was for The Equalizer

 

At the theater for Skyscraper btw

[Barnack]

4 hours ago, Alli said:

I think Fifty Shades had record breaking preview sales too

That opened quite young too, 42% 25 or younger first weekend, with a fear of not having good seat for prime time because of the event nature.

Edited July 20, 2018 by Barnack

[La Binoche]

$40M+ for MM2. 

[Barnack]

2 hours ago, Maxmoser3 said:

Mamma Mia and Equalizer’s audience scores are better than their predecessors thus far.

 

An 83% vs. 76%(for Equalizer 2 vs. Equalizer 1)

 

And an 78% vs. 66%(for Mamma Mia! 2 vs. Mamma Mia! 1)

It is important to compare audience score relatively close to be at the same moment in their release, audience score tend to go down over time, they are seen by the perfect most enthusiastic audience at first very often, specially sequel in this case.

 

For example The Equalizer Saturday of it's opening weekend:

https://web.archive.org/web/20140928002809/https://www.rottentomatoes.com/m/the_equalizer_2013/

82%, was probably a bit higher the friday of it's release.

 

 

[Barnack]

46 minutes ago, CoolEric258 said:

Skyscraper, from Universal/Legendary, is estimated to have a second weekend of $10.3M, -59%, for a 10-day of $46M.

 

A bit harsh for a non-sequel that had low previews that will have to face Mission Impossible and gained theater this weekend(vs will loose some next weekend).

 

Those Johnson movie strength in the saturday/sunday seem to still be underrated, often the first weekend expectation post previews get smash and in general the FSS expectation relative to how they play the Friday also, they are much more 7-77 family driven/afternoon playing than the genre indicate because of Johnson.

Edited July 20, 2018 by Barnack