SHANG CHI SECOND WEEKEND THREAD: 35.8M (-53%), DILF Leung Conquers #1 Spot | Free Guy 5.8, Malignant 5.6, Candyman 4.9, Jungle Cruise 2.4, Card Counter 1.1

[Menor the Destroyer]

I think they overshot the Sunday. Disney has overestimated before. 

[john2000]

Just now, Menor said:

I think they overshot the Sunday. Disney has overestimated before. 

indeed but not usually....hm..... if @keysersoze123 post some numbers later today...we will know then..

[Valonqar]

Even with overestimated Sun it won't drop below 35M+.

[Justin4125]

19 minutes ago, ThomasNicole said:

The bomb is all WB, it happens when a studio not only put a new movie for free at their streaming but also do a despicable marketing campaign to it.

 

 

I'm with you. I didn't love the movie (but I do respect it), and it didnt deserve to be dropped so unceremoniously. Marketing is all too often used as another excuse for a film's poor performance, but in this case, I'm racking my brain trying to remember the last time a movie with this budget + directorial talent had so little fanfare and pre-release buzz. This will be an example to cite in future discussions about how a failed marketing effort and release strategy can bury what might otherwise have been a (at least moderately) successful movie

Edited September 12, 2021 by Justin4125

[CJohn]

6 minutes ago, Valonqar said:

 

Dune and King Richard won't bomb. Matrix 4 likely won't bomb either Spidey or not. Everything between 

They will also certainly gonna tank badly. The only difference is that those won't tank with 2-5M OWs. 

[BadOlCatSylvester]

ERC right now:

[Madhuvan]

 

for what it's worth Disney is doing quite good. 

 

[cdsacken]

34 minutes ago, Menor said:

Spider-Man has a lot of things going for it. Insane hype (shown in trailer views), December, and importantly Spidey plays well with younger diverse audiences who have been driving the BO recently. 

Sure and 400 million is one of the best domestic performances ever. This reminds me of people's Detective Pikachu reaction. Yes that's an exaggeration but it's a similar feeling

[Maggie]

I feel the international market is still a problem. Very weak result for Jungle Cruise. In normal times i feel this would have done way way better

 

 

[cdsacken]

28 minutes ago, charlie Jatinder said:

15.3 & 10.7

 

I think Disney could have lowballed Sunday a bit at 10M and give a round 35M.

Lol it's Disney I wouldn't be surprised for them to forecast a 40% drop on Sunday 🤣

[ThomasNicole]

8 minutes ago, Justin4125 said:

 

I'm with you. I didn't love the movie (but I do respect it), and it didnt deserve to be dropped so unceremoniously. Marketing is all too often used as another excuse for a film's poor performance, but in this case, I'm racking my brain trying to remember the last time a movie with this budget + directorial talent had so little fanfare and pre-release buzz. This will be an example to cite in future discussions about how a failed marketing effort and release strategy can bury what might otherwise have been a (at least moderately) successful movie

The worst part is that they're about to do it again.

 

I doubt Cry Macho cost less than 40-50M and it's a f-ckin Clint Eastwood movie, even then WB is dumping it.

 

I wonder how much Warner give to Wan and Clint to avoid another Nolan situation, what they're doing doesn't show any respect for the talents.

[ThomasNicole]

4 minutes ago, Maggie said:

I feel the international market is still a problem. Very weak result for Jungle Cruise. In normal times i feel this would have done way way better

 

 

Piracy probably destroyed this movie foreign, everyone i known was interested in it because of good WOM but all of them watched illegally.

[cdsacken]

20 minutes ago, Menor said:

I think they overshot the Sunday. Disney has overestimated before. 

 

I think you definitely could be right but here's the thing a 37% Sunday drop still means 34.8 million. I think we have a very good chance of 36% or better and hitting 35 million.

[Blankments]

Broken clock is right twice a day

 

 

[filmlover]

34 minutes ago, ThomasNicole said:

I'm curious how many remaining bombs this WB approach will give to us, Cry Macho is the next, 5 days until release and absolutely no promo.

Things like Dune and The Matrix will get strong marketing pushes since there's a lot at stake with them but things like Cry Macho and most likely The Sopranos prequel are being left for dead (understandable given their target demographics remaining averse about returning to theaters but still, rough).

[Maggie]

So how is the Shang Chi drop compared to other Marvel movies? The fact that it didn't have any competition didn't factor much in the drop. Marvel has their fans and no competitions doesn't mean it will attract more viewers

[john2000]

3 minutes ago, Maggie said:

So how is the Shang Chi drop compared to other Marvel movies? The fact that it didn't have any competition didn't factor much in the drop. Marvel has their fans and no competitions doesn't mean it will attract more viewers

Strong hold of -52.5%, 7th best for an MCU film, and well above average (the average before Shang-Chi was -56.02%).

Also the 19th best 2nd weekend gross (understandably ranking on the low side, due to the pandemic), plus significantly higher than Black Widow‘s 2nd weekend gross of $25.85M, as well as its 10 day total ($145.6M vs $131.61M).

2nd weekend percentage drop for MCU films:

1. Black Panther: -44.7%

2. Thor: -47.2%

3. Iron Man: -48.1%

4. Doctor Strange -49.5%

5. Marvel's The Avengers: -50.3%

6. Spider-Man: Far From Home: -51%

7. Shang-Chi and the Legend of the Ten Rings: -52.5%

8. Thor: Ragnarok: -53.5%

9. Guardians of the Galaxy: -55.3%

10. Avengers: Infinity War: -55.5%

[cdsacken]

4 minutes ago, Maggie said:

So how is the Shang Chi drop compared to other Marvel movies? The fact that it didn't have any competition didn't factor much in the drop. Marvel has their fans and no competitions doesn't mean it will attract more viewers

I mean it just followed a massive 4-day weekend. I mean what competition are we talking about, space jam 2 the worst movie ever created like Black widow had? 🤣

[MikeQ]

3 minutes ago, Maggie said:

So how is the Shang Chi drop compared to other Marvel movies? The fact that it didn't have any competition didn't factor much in the drop. Marvel has their fans and no competitions doesn't mean it will attract more viewers

 

Looks like a solid drop, relative to most, and for coming off of a holiday weekend. Legs beyond this weekend will tell the tale of where it will end up. Compared to comic book films released since the start of the pandemic:  Black Widow dropped -67.8%, Suicide Squad -71.5%, Wonder Woman 1984 -67.5%, The New Mutants -56.8%.

 

Best 2nd Weekends for Live Action Comic Book Movies

 

Title (Year) — 2nd Weekend Gross (Drop from Opening Weekend)

1. Avengers: Endgame — 147.4 million (-58.7%)
2. Avengers: Infinity War — 114.8 million (-55.5%)
3. Black Panther (2018) — 111.7 million (-44.7%)
4. Marvel’s The Avengers (2012) — 103.1 million (-50.3%)
5. Avengers: Age of Ultron (2015) — 77.7 million (-59.4%)
6. The Dark Knight (2008) — 75.2 million (-52.5%)
7. Captain America: Civil War (2016) — 72.6 million (-59.5%)
8. Iron Man 3 (2013) — 72.5 million (-58.4%)
9. Spider-Man (2002) — 71.4 million (-37.8%)
10. Captain Marvel (2019) — 68.0 million (-55.7%)
11. Guardians of the Galaxy Vol. 2 (2017) — 65.3 million (-55.5%)
12. The Dark Knight Rises (2012) — 62.1 million (-61.4%)
13. Wonder Woman (2017) — 58.5 million (-43.3%)
14. Spider-Man 3 (2007) — 58.2 million (-61.5%)
15. Thor: Ragnarok (2017) — 57.1 million (-53.5%)
16. Deadpool (2016) — 56.5 million (-57.4%)
17. Joker (2019) — 55.9 million (-41.9%)
18. Aquaman (2018) — 52.1 million (-23.2%)^
19. Iron Man 2 (2010) — 52.0 million (-59.4%)
20. Batman v Superman: Dawn of Justice (2016) — 51.3 million (-69.1%)
21. Iron Man (2008) — 51.2 million (-48.1%)
22. Spider-Man: Far From Home (2019) — 45.4 million (-51.0%)*
23. Spider-Man 2 (2004) — 45.2 million (-48.7%)*
24. Spider-Man: Homecoming (2017) — 44.2 million (-62.2%)
25. Suicide Squad (2016) — 43.5 million (-67.4%)
26. Deadpool 2 (2018) — 43.5 million (-65.4%)***
27. Doctor Strange (2016) — 43.0 million (-49.5%)
28. Guardians of the Galaxy (2014) — 42.1 million (-55.3%)
29. Man of Steel (2013) — 41.3 million (-64.6%)**
30. Captain America: The Winter Soldier (2014) — 41.3 million (-56.6%)
31. Justice League (2017) — 41.1 million (-56.2%)+
32. X2: X-Men United (2003) — 40.0 million (-53.2%)
33. Logan (2017) — 38.1 million (-56.9%)
34. Thor: The Dark World (2013) — 36.6 million (57.3%)
35. Shang-Chi and the Legend of the Ten Rings (2021) — 35.8 million (-52.5%)
36. The Amazing Spider-Man 2 (2014) — 35.5 million (-61.2%)
37. Venom (2018) — 35.0 million (-56.4%)

*Opened on a Tuesday/Wednesday

**Opened on Father’s Day Weekend

***Second weekend was Memorial Day weekend

^Second weekend was December holiday weekend

+Second weekend was US Thanksgiving weekend

 

Peace,

Mike

[AJG]

26 minutes ago, Blankments said:

Broken clock is right twice a day

 

 

 

There has to have been a better way to write this tweet.