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THE UNMARVELOUS WEEKEND THREAD | FEATURING MELTDOWNS, ARMCHAIR ANALYSIS, AND SEXISM

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From Deadline:

 

Critical reviews on Rotten Tomatoes are at 61% fresh, but the RT audience score is higher at 85% — which is promising, however, the die-hards always come out on Thursday night. Thursday night PostTrak exits from ComScore/Screen Engine were severe for general audiences at 3.5 stars, but 4 1/2 stars from parents and 5 stars from kids under 12. That said, kids and parents combined only repped 9% of last night’s audience. The Marvels skewed guys at 63% with men over 25 the biggest turnout at 45% and women over 25 at 24%. That latter demo gave the best recommendation grades of any demo at 61%.

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EXCLUSIVE: Marvel Studios‘ sequel, The Marvels, has clocked around $6.5M in Thursday night previews we hear from sources. Disney will be reporting their official figure this morning and we’ll update you then. Previews began at 3PM.

The fear out there by many is that this $200M budgeted sequel to 2019’s Captain Marvel –which stands as the highest grossing female superhero movie of all-time–could clock the lowest start ever stateside for a Marvel Studios movie; lower than The Incredible Hulk (which was a Universal release before Disney absorbed the MCU) which had a $55.4M start. While tracking took its projections down from $80M to $60M for The Marvels, there is a concern out there that The Marvels could see a $40M+ start

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Looking back at the same day structure from 2017, it looks like Thursday was a bit inflated (Ragnarok jumped 14% that day from its opening week) and continued well into Friday, but the jump on Saturday was quite muted.

 

Still, with enough consistency targeting $6.5m previews, I think mid to high 40s is still possible?

Edited by Ezen Baklattan
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5 minutes ago, Krissykins said:

From Deadline:

 

Critical reviews on Rotten Tomatoes are at 61% fresh, but the RT audience score is higher at 85% — which is promising, however, the die-hards always come out on Thursday night. Thursday night PostTrak exits from ComScore/Screen Engine were severe for general audiences at 3.5 stars, but 4 1/2 stars from parents and 5 stars from kids under 12. That said, kids and parents combined only repped 9% of last night’s audience. The Marvels skewed guys at 63% with men over 25 the biggest turnout at 45% and women over 25 at 24%. That latter demo gave the best recommendation grades of any demo at 61%.

Wtf, Guys at 63%? So the movie with three female leads ended up being even more male heavy than standard mcu fare? That's quite a disaster. Also the fact that the best demo only gave the movie a 61% score seems pretty bad. I can't see this getting better than a B+ cinemascore.

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1 minute ago, Agafin said:

Wtf, Guys at 63%? So the movie with three female leads ended up being even more male heavy than standard mcu fare? That's quite a disaster. Also the fact that the best demo only gave the movie a 61% score seems pretty bad. I can't see this getting better than a B+ cinemascore.

Valonqar was right.

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