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grim22

Alpha | August 17, 2018 | First movie from Jeff Robinov's Studio 8 | Sony releasing. Albert Hughes directing. Ice-Age set survival tale. Filmed in IMAX. Kodi Smit-McPhee starring

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I think this can still do decent business in a dry August timeframe. Sony won't just bury this. I'm sure families will see this during previews for The Incredibles 2 and be enticed to see it. Say what you will, but it's making a bolder statement marketing wise than the similarly-themed A.X.L., that much is for sure. If anyone is threatened, it's definitely that film.

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17 minutes ago, Spagheditary said:

The tones of each trailer match up so terribly it’s kind of amazing.

 

It’s like if the next trailer for, say, Fantastic Beasts marketed it as a screwball romantic comedy.

 

It's like they don't know how to market this film at all. 

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This movie will only do well if people like it. The film will bomb because it’s been development hell way too long(Broken City anyone?). 

 

Just because August has a crowd pleaser, doesn’t mean it’s not dumping grounds. 

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