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Eric Belcher

Weekend Thread (14 Feb - 17 Feb) - Sonic 58M/70M

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Paramount’s Sonic the Hedgehog got off to a solid start on Thursday night, scoring $3M from shows that began at 5PM at 3,150 locations.


Universal’s Issa Rae-LaKeith Stanfield romance movie The Photograph earned $650K at 2,250 theaters from shows that began at 7PM.


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Ouch, its weird to think of it seeming "down" (refuse to say disappointment). Over indexing means we will have more data to look at down the road when similar holidays and ticket specials blend. Hopefully this doesnt speak to actual frontloading or major over indexing all weekend. 

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