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The Box Office Buzz and Tracking Thread: Electric Boogaloo

By grim22, in Numbers and Data

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Posted by Porthos,

Really depends on what you're looking for, but usually the most important takeaway for just a casual glance is the comp.  More on that in a bit.   But even that is highly dependent on a movie being either in a similar genre or having a similar pre-sale pattern as folks will buy tickets at different times during a pre-sale window thanks to a very long list of factors.   Add in that movies will have different promotional schedules during their pre-sales (review embargoes, TV ca
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Posted by Cap,

MODERATION:   Hi, everyone. It’s 6 o’clock in the morning. I have not gone to bed yet. And I am tired. And I know it’s going to be a very long weekend. Here is the new rule.   This thread is for numbers and data. Please post your theater updates. Please post your comparable data. And please talk about that comparable data here.    If you wish to do a deep dive on why you think that data might or might not suck, then take it to the respective thread of the movie in ques
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TwoMisfits Global Phenomenon

TwoMisfits

Posted
Posted
8 hours ago, filmlover said:

Encanto is selling extremely well around me. $40M+ for the 5-day should happen at this point at least.

 

While I agree that's likely, I would expect Florida, due to its demos and Disney presence, to overindex for this movie - I'd be curious comparing it to Philly and Salt Lake (as 2 examples) to get a total feel for how it's doing:)...

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katnisscinnaplex Box Office Gold

katnisscinnaplex

Posted
Posted
23 hours ago, katnisscinnaplex said:

 

Day Movie Area Theaters Shows Total Seats Total Sold New Sales % Sold
T-2 Encanto (Tue) Jacksonville 6 25 3,736 52 4 1.39%
    Phoenix 7 27 2,943 83 28 2.82%
    Raleigh 8 16 1,703 107 19 6.28%
  Encanto (Tue) Total   21 68 8,382 242 51 2.89%
  House of Gucci (Tue) Jacksonville 6 14 2,410 79 21 3.28%
    Phoenix 7 10 1,160 137 45 11.81%
    Raleigh 7 8 1,035 91 21 8.79%
  House of Gucci (Tue) Total   20 32 4,605 307 87 6.67%
  Resident Evil (Tue) Jacksonville 6 24 2,629 54 11 2.05%
    Phoenix 7 21 2,280 53 9 2.32%
    Raleigh 7 17 1,660 32 7 1.93%
  Resident Evil (Tue) Total   20 62 6,569 139 27 2.12%
T-6 Sing 2 (11/27) Jacksonville 3 3 295 72 7 24.41%
    Phoenix 5 5 764 89 2 11.65%
    Raleigh 5 5 639 167 6 26.13%
  Sing 2 (11/27) Total   13 13 1,698 328 15 19.32%

 

House of Gucci comps

Stillwater - 4.324x (1.21m)

Respect - 4.324x (2.81m)

Evan Hansen - 2.817x (2.25m)

 

Encanto comps

Boss Baby 2 - 1.67x (2.19m)

Paw Patrol - .412x (1.86m)

 

Resident Evil comp

Candyman - .68x (1.29m)

 

It was a great Saturday for Gucci sales!

 

*House of Gucci and Resident Evil both have early access screenings - the comps do not include those

Day Movie Area Theaters Shows Total Seats Total Sold New Sales % Sold
T-1 Encanto (Tue) Jacksonville 6 25 3,736 72 20 1.93%
    Phoenix 7 27 2,943 101 18 3.43%
    Raleigh 8 16 1,703 137 30 8.04%
  Encanto (Tue) Total   21 68 8,382 310 68 3.70%
  House of Gucci (Tue) Jacksonville 6 14 2,410 84 5 3.49%
    Phoenix 7 10 1,160 161 24 13.88%
    Raleigh 7 8 1,035 118 27 11.40%
  House of Gucci (Tue) Total   20 32 4,605 363 56 7.88%
  Resident Evil (Tue) Jacksonville 6 24 2,629 68 14 2.59%
    Phoenix 7 21 2,280 68 15 2.98%
    Raleigh 7 17 1,660 48 16 2.89%
  Resident Evil (Tue) Total   20 62 6,569 184 45 2.80%
T-5 Sing 2 (11/27) Jacksonville 3 3 295 102 30 34.58%
    Phoenix 5 5 764 150 61 19.63%
    Raleigh 5 5 639 233 66 36.46%
  Sing 2 (11/27) Total   13 13 1,698 485 157 28.56%

 

House of Gucci comps

Stillwater - 3.457x (968k)

Respect - 3.457x (2.25m)

Evan Hansen - 2.5x (2m)

 

Encanto comps

Boss Baby 2 - 1.77x (2.32m)

Paw Patrol - .399x (1.81m)

 

Resident Evil comp

Candyman - .63x (1.19m)

 

After a really good Saturday for Gucci, it's right back where it was before that now.  That's how it goes comping Tues previews to Thurs previews.  I'm thinking around 2m for Encanto and Gucci previews (Gucci may be higher depending on where the sneaks are included).  Resident Evil has been declining consistently against the Candyman comp so I'd hope for 1m at this point.

 

The most surprising thing today is that Sing dominated sales yesterday.  It makes me wonder if sales for next weekend shows did better than Tuesday in general.  If I have time today or tomorrow I may take a look at the openers Wednesday and Thursday sales.  Sing 2 early access has surpassed Space Jam Friday T-5 sales 485 to 458 at this point, but not too much room for growth with only 13 showings.

 

*House of Gucci and Resident Evil both have early access screenings - the comps do not include those

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Krissykins Global Phenomenon

Krissykins

Posted
Posted
47 minutes ago, filmlover said:

Would anyone be surprised if Resident Evil completely tanked? It's sold pretty much nothing over its first few days near me. Barely hitting $10M for the 5-day seems plausible,

It seems like it’s being dumped. Sony just opened Ghostbusters and it looks like RE is only getting 2600 locations. 

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keysersoze123 Global Phenomenon

keysersoze123

Posted
Posted
2 hours ago, katnisscinnaplex said:

 

Day Movie Area Theaters Shows Total Seats Total Sold New Sales % Sold
T-1 Encanto (Tue) Jacksonville 6 25 3,736 72 20 1.93%
    Phoenix 7 27 2,943 101 18 3.43%
    Raleigh 8 16 1,703 137 30 8.04%
  Encanto (Tue) Total   21 68 8,382 310 68 3.70%
  House of Gucci (Tue) Jacksonville 6 14 2,410 84 5 3.49%
    Phoenix 7 10 1,160 161 24 13.88%
    Raleigh 7 8 1,035 118 27 11.40%
  House of Gucci (Tue) Total   20 32 4,605 363 56 7.88%
  Resident Evil (Tue) Jacksonville 6 24 2,629 68 14 2.59%
    Phoenix 7 21 2,280 68 15 2.98%
    Raleigh 7 17 1,660 48 16 2.89%
  Resident Evil (Tue) Total   20 62 6,569 184 45 2.80%
T-5 Sing 2 (11/27) Jacksonville 3 3 295 102 30 34.58%
    Phoenix 5 5 764 150 61 19.63%
    Raleigh 5 5 639 233 66 36.46%
  Sing 2 (11/27) Total   13 13 1,698 485 157 28.56%

 

House of Gucci comps

Stillwater - 3.457x (968k)

Respect - 3.457x (2.25m)

Evan Hansen - 2.5x (2m)

 

Encanto comps

Boss Baby 2 - 1.77x (2.32m)

Paw Patrol - .399x (1.81m)

 

Resident Evil comp

Candyman - .63x (1.19m)

 

After a really good Saturday for Gucci, it's right back where it was before that now.  That's how it goes comping Tues previews to Thurs previews.  I'm thinking around 2m for Encanto and Gucci previews (Gucci may be higher depending on where the sneaks are included).  Resident Evil has been declining consistently against the Candyman comp so I'd hope for 1m at this point.

 

The most surprising thing today is that Sing dominated sales yesterday.  It makes me wonder if sales for next weekend shows did better than Tuesday in general.  If I have time today or tomorrow I may take a look at the openers Wednesday and Thursday sales.  Sing 2 early access has surpassed Space Jam Friday T-5 sales 485 to 458 at this point, but not too much room for growth with only 13 showings.

 

*House of Gucci and Resident Evil both have early access screenings - the comps do not include those

Can you check how big are Encanto and Gucci releases for tomorrow. Since its tuesday, number of shows could be smaller as most of the BO is coined during the long weekend. 

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filmlover Cinematic Universe

filmlover

Posted
Posted
1 minute ago, Krissykins said:

It seems like it’s being dumped. Sony just opened Ghostbusters and it looks like RE is only getting 2600 locations. 

Can't say I'm surprised when it looks so...cheap. It appears it was made during the worst months of the pandemic so I'm gonna assume COVID protocols ended up eating into too much of the budget.

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marveldcfox Box Office Gold

marveldcfox

Posted
Posted (edited)

They should have pushed this to January or February. Sony decided to just dump it. Releasing a movie 6 days after your own movie...yeah. It had a terrible marketing campaign too. At least WB marketed Mortal Kombat well enough for a 20+ million OW. This reminds me of Paramount dumping Snake Eyes with only 2 months of marketing. 

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Felandria Indie Sensation

Felandria

Posted
Posted
4 hours ago, TwoMisfits said:

 

While I agree that's likely, I would expect Florida, due to its demos and Disney presence, to overindex for this movie - I'd be curious comparing it to Philly and Salt Lake (as 2 examples) to get a total feel for how it's doing:)...

Disney Springs is giving Encanto all four big houses and one dine in

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filmlover Cinematic Universe

filmlover

Posted
Posted
9 minutes ago, Felandria said:

Disney Springs is giving Encanto all four big houses and one dine in

I mean, this is a no brainer. No better place to see an actual Disney movie (meaning the ones that sport the magic castle logo and the name, not properties such as Marvel or Lucasfilm) than on Disney property.

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katnisscinnaplex Box Office Gold

katnisscinnaplex

Posted
Posted
On 11/19/2021 at 11:25 AM, katnisscinnaplex said:

Future releases

 

Monday 11/22

Resident Evil - 73 (73 TC)

 

Tuesday 11/23 previews

House of Gucci - 3,406 (2,239 TC)

Resident Evil - 5,291 (1,872 TC)

Encanto - 6,582 (2,494 TC)

For the Love of Money - 231 (162 TC)

 

Weekend 11/26-11/28

House of Gucci - 19,223 (1,835 TC)

Resident Evil - 17,505 (1,450 TC)

Encanto - 36,337 (1,997 TC)

For the Love of Money - 1,212 (105 TC)

 

Saturday 11/27

Sing (Early Access) - 1,100 (1,100 TC)

 

2 hours ago, keysersoze123 said:

Can you check how big are Encanto and Gucci releases for tomorrow. Since its tuesday, number of shows could be smaller as most of the BO is coined during the long weekend. 

Sure, I just ran another report to update my numbers from last Friday

 

Tuesday 11/23 previews

House of Gucci - 3,663 (2,354 TC) (98 PLF)

Encanto - 7,034 (2,632 TC) (1,141 PLF)

Resident Evil - 5,728 (2,013 TC) (25 PLF)

For the Love of Money - 265 (182 TC)

 

For the comps I'm using:

 

House of Gucci comps

Stillwater - 3,012 (2,031 TC)

Respect - 4,396 (2,506 TC)

Evan Hansen - 5,131 (2,577 TC)

 

Encanto comps

Boss Baby 2 - 7,359 (2,604 TC)

Paw Patrol - No previews

 

Resident Evil comp

Candyman - 6,279 (2,680 TC)

 

These counts were taken Friday morning for final preview show counts though, so there's still room for growth today and tomorrow.

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el sid Box Office Gold

el sid

Posted
Posted

I saw that several members already track Encanto, therefore my focus is on the two smaller releases of the week (at least at the moment).

House of Gucci, counted today at 11am EST for tomorrow:

NY (AMC Fresh Meadows 7): 66 (2 showtimes)
Miami (AMC Sunset Place 24): 41 (1 showtime)
Grand Rapids (AMC Grand Rapids 18): 8 (1 showtime)
Austin (AMC Lakeline 9): 11 (1 showtime)
Tempe/Phoenix (AMC Centerpoint 11): 11 (2 showtimes)
San Francisco (AMC Metreon 16): 211 (3 showtimes)
LA (AMC Universal): 219 (4 showtimes)

Total tickets sold in 7 theaters: 567.
Comps: Hitman's Wife's Bodyguard (0.8M on Tuesday) had on Monday for Tuesday 125 sold tickets in 6 theaters (would be 526 sold tickets for HoG in the same 6 theaters).

House of Gucci, counted today at 11am EST for Wednesday:
 

NY (AMC Fresh Meadows 7): 54 ( 4showtimes)
Miami (AMC Sunset Place 24): 51 (3 showtimes)
Grand Rapids (AMC Grand Rapids 18): 7 (2 showtimes)
Austin (AMC Lakeline 9): 12 (3 showtimes)
Tempe/Phoenix (AMC Centerpoint 11): 13 (4 showtimes)
San Francisco (AMC Metreon 16): 151 (7 showtimes)
LA (AMC Universal): 126 (7 showtimes)

Total tickets sold in 7 theaters: 414.
Comps: Respect (8.8M OW) had on Wednesday for Friday (= also two days before) 129 sold tickets in 7 theaters,

Stillwater (5.2M OW) had on Wednesday for Friday 41 sold tickets in 6 theaters
and Last Night in Soho (4.2M OW, unfortunately I have no numbers for Wednesday) had on Tuesday for Friday 157 sold tickets and 283 on Thursday for Friday, so it had ca. 200 sold tickets on Wednesday.
I would say that are very solid numbers for House of Gucci.

 

Resident Evil, counted today at 11am EST for tomorrow:
 

NY (AMC Fresh Meadows 7): 85 (4 showtimes)
Miami (AMC Sunset Place 24): 17 (3 showtimes)
Grand Rapids (AMC Grand Rapids 18): 16 (2 showtimes)
Austin (AMC Lakeline 9): no showtimes
Tempe/Phoenix (AMC Centerpoint 11): 10 (3 showtimes)
San Francisco (AMC Metreon 16): 55 (3 showtimes)
LA (AMC Universal): 79 (4 showtimes)

Total tickets sold in 6 theaters: 262.

Comps (both counted on Wednesday for Thursday): Halloween Kills (49.4M OW) had 1.006 sold tickets

and The Forever Purge (12.6M OW) had 168 sold tickets.

Resident Evil, counted today at 11am EST for Wednesday:
 

NY (AMC Fresh Meadows 7): 68 (4 showtimes)
Miami (AMC Sunset Place 24): 11 (3 showtimes)
Grand Rapids (AMC Grand Rapids 18): 7 (2 showtimes)
Austin (AMC Lakeline 9): no showtimes
Tempe/Phoenix (AMC Centerpoint 11): 3 (4 showtimes)
San Francisco (AMC Metreon 16): 31 (4 showtimes)
LA (AMC Universal): 33 (5 showtimes)

Total tickets sold in 6 theaters: 153.

Comps (all counted on Wednesday for Friday): Halloween Kills had 1.254 sold tickets,

Malignant (5.4M OW) had 167 sold tickets,

Crawl (12.0M OW) had 170 sold tickets

and Don't Breathe 2 (10.6M OW) had 197 sold tickets.
The presales for Resident Evil: Welcome to Racoon City are not even that bad in my theaters but I wasn't really convinced by the trailer and also before I read the last comments here I had the feeling that House of Gucci seems to have far more buzz and marketing. 

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Inceptionzq Box Office Gold

Inceptionzq

Posted
Posted
On 11/21/2021 at 3:35 PM, Inceptionzq said:

Encanto Tuesday Showings Denver

AMC Westminster 24

Total 28 728 3.85%

AMC Highlands Ranch 24

Total 35 538 6.51%

 

SEATS SOLD SOLD PAST DAY TOTAL SEATS PERCENT SOLD THEATERS SHOWINGS
216 35 6814 3.17% 15 45

 

AMCs sold 132
Cinemarks sold 37
Regals sold 21
Harkins sold 26

 

Free Guy comp: 1.52M

Jungle Cruise comp: 1.69M

 

Comps have been dropping the past 2 days, but that's probably because their T-3 and T-2 weren't on the weekend like it is for Encanto.

Encanto Tuesday Showings Denver

AMC Westminster 24

Total 55 728 7.55%

AMC Highlands Ranch 24

Total 38 538 7.06%

 

SEATS SOLD SOLD PAST DAY TOTAL SEATS PERCENT SOLD THEATERS SHOWINGS
292 76 6814 4.29% 15 45

 

AMCs sold 184
Cinemarks sold 47
Regals sold 35
Harkins sold 26

 

Free Guy comp: 1.49M

Jungle Cruise comp: 1.70M

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Inceptionzq Box Office Gold

Inceptionzq

Posted
Posted (edited)
On 11/21/2021 at 3:37 PM, Inceptionzq said:

Encanto Megaplex

 

T-2 days Tuesday(35 showings):  260(+63)/8973 in 15 theaters

 

T-3 days Wednesday(106 showings): 1134(+211)/31046 in 15 theaters

 

T-4 days Thursday(114 showings): 7310(+794)/33358 in 15 theaters

 

T-5 days Friday(100 showings): 2834(+535)/30883 in 15 theaters

 

T-6 days Saturday(94 showings): 865(+163)/29854 in 14 theaters

Encanto Megaplex

 

T-1 days Tuesday(35 showings):  365(+105)/8973 in 15 theaters

 

Free Guy comp: 1.85M

 

T-2 days Wednesday(148 showings): 1701(+567)/39028(+7982) in 15 theaters

 

T-3 days Thursday(153 showings): 9214(+1904)/40367(+7009) in 15 theaters

 

T-4 days Friday(132 showings): 3973(+1139)/36364(+5481) in 15 theaters

 

T-5 days Saturday(118 showings): 1318(+453)/34004(+4150) in 15 theaters

 

Thursday is on the verge of being the having the most tickets sold for any day I've tracked at Megaplex. Black Widow's final Friday count was 9287.

Edited by Inceptionzq
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Inceptionzq Box Office Gold

Inceptionzq

Posted
Posted
On 11/21/2021 at 3:38 PM, Inceptionzq said:

Encanto Alamo Drafthouse

 

T-2 days Tuesday(44 showings): 510(+100)/6289

 

T-3 days Wednesday(93 showings): 1276(+317)/13062

 

T-4 days Thursday(95 showings): 735(+115)/13379

 

T-5 days Friday(70 showings): 878(+193)/9392(-112)

 

T-6 days Saturday(80 showings): 394(+74)/10487(+258)

Encanto Alamo Drafthouse

 

T-1 days Tuesday(46 showings): 688(+178)/6058(-231)

 

T-2 days Wednesday(105 showings): 1769(+493)/13973(+911)

 

T-3 days Thursday(106 showings): 998(+263)/13901(+522)

 

T-4 days Friday(77 showings): 1096(+218)/10403(+1011)

 

T-6 days Saturday(84 showings): 462(+68)/11039(+552)

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