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The Box Office Buzz and Tracking Thread (December 2021 - July 2023)

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10 hours ago, Eric is Gay for Bowser said:

The Super Mario Bros. Movie Greater Philadelphia Area Seat Report T-4 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 210 4314 40562 10.64%

 

Total Seats Sold Today: 691

 

Comp - T-4

1.928x of Sing 2 (18.76M)

3.712x of Sonic 2 (23.2M)

8.492x of Lightyear (44.16M)

8.876x of Minions 2 (95.42M)

The Super Mario Bros. Movie Greater Philadelphia Area Seat Report T-3 and Counting

  Sellouts Showings Seats Sold Total Seats Perct Sold
TOTALS 0 243 5273 45004 11.72%

 

Total Seats Sold Today: 959

 

Comp - T-3

2.196x of Sing 2 (21.38M)

3.780x of Sonic 2 (23.62M)

8.112x of Lightyear (42.18M)

7.929x of Minions 2 (85.24M)

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11 hours ago, vafrow said:

 

For a movie that got a Superbowl spot, I'm surprised it's not getting more traction for its opening weekend. Strong promotion, great early reviews, A listers and you still can't get to a $20M opening.

 

It's a tough market for these films.

 

It's a movie about Nike shoes, why would you expect people to be eager to watch it? The fact that Amazon is spending so much in it shows how incompetent the clowns over there are.

Edited by scytheavatar
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Quorum Updates

Air T-2: 35.41% Awareness, 5.55 Interest

The Super Mario Bros. Movie T-2: 62.08%, 6.37

Paint T-4: 24.64%, 5.08

Big George Foreman T-25: 29.35%, 5.42

Asteroid City T-81: 9.85%, 4.82

Oppenheimer T-109: 17.68%, 5.17

Blue Beetle T-137: 21.41%, 5.39

The Equalizer 3 T-151: 38.7%, 6.26

 

Renfield T-11: 33.36% Awareness, 5.42 Interest

Final Awareness: 39% chance of 10M, 3% chance of 20M

Final Interest: 44% chance of 10M, 16% chance of 20M

Horror Awareness: 57% chance of 10M, 14% chance of 20M

Horror Interest: 20% chance of 30M

 

Book Club 2: The Next Chapter T-39: 20.87% Awareness, 4.76 Interest

T-30 Awareness: 62% chance of 10M

T-30 Interest: 37% chance of 10M

Sequel Awareness: 100% chance of 10M 

Sequel Interest: 100% chance of 10M

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3 hours ago, scytheavatar said:

 

It's a movie about Nike shoes, why would you expect people to be eager to watch it? The fact that Amazon is spending so much in it shows how incompetent the clowns over there are.

You mean the most popular brand of footwear in the United States? One of the most iconic brands of the last 50 years. 

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7 hours ago, keysersoze123 said:

Mario MTC1

Midnights - 5064/33852 112218.02 169 shows

OD - 148984/1103464 2351476.46 6085 shows +24040

 

That is a crazy increase. Not even sure how high it can go before the shows start. Thinking even 250K+ is possible !!! Can it do 35m OD?

 

Since I've said it's gonna win the year in all the clubs...ummm, yes!

 

Bummed my theaters are not early with their final sets, but I'll post when they make them...they do both have Air in presales, so that should help that movie with the Atom deal tomorrow...a little...as much as it can be helped in the wave of Mario...

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2 hours ago, JayPrimetown said:

You mean the most popular brand of footwear in the United States? One of the most iconic brands of the last 50 years. 

 

We've also seen audiences willing to watch films about sports agents, subprime banking crises and baseball statisticians. Those all share similar elements to this (all star casts, reviews).

 

It's notable that it's seemingly hard to generate hype around the opening weekend, since something like this hasn't been attempted in a few years, but we have others coming down the pipe like Dumb Money later this year.

 

 

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Air has always seemed more like a "staying power" movie than a "big opening weekend" one. Plus the adult moviegoing market is still sort of looking to rebuild itself after a quiet couple of years from the pandemic. If it can manage to approach $10M for the 3-day, it should be good for a while due to both WOM and minimal competition (closest thing targeting its main demographic of older adults over the next month is I guess The Covenant).

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6 minutes ago, Menor Reborn said:

So far it's under BP2 day 1. 

who on earth will buy tickets so early. It probably started at 6AM PST !!! Even in east coast folks would be busy on Monday morning. I thought normal start is around noon eastern when folks would have time to look at these things. 

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2 minutes ago, keysersoze123 said:

who on earth will buy tickets so early. It probably started at 6AM PST !!! Even in east coast folks would be busy on Monday morning. I thought normal start is around noon eastern when folks would have time to look at these things. 

It's not perfect but with MCU movies there are some who buy as soon as they go on sale. Usually does indicate in a rough sense how PS day 1 will go relative to other films. 

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9 minutes ago, keysersoze123 said:

who on earth will buy tickets so early. It probably started at 6AM PST !!! Even in east coast folks would be busy on Monday morning. I thought normal start is around noon eastern when folks would have time to look at these things. 

didn't nwh crash at like midnight?

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