It | Sept. 8, 2017 | Warner Brothers | Andy Muschietti directing. Trailer on Page 12 NO SPOILER DISCUSSION. Certified Fresh on Rotten Tomatoes

[cheesypoofs]

1 hour ago, Alli said:

I'm keeping my expectations in check. waiting for reviews first

I want to keep my expectations in check too. Hype has a tendency to cloud my judgment for predictions lol

[Biggestgeekever]

3 hours ago, YourMother said:

http://deadline.com/2017/08/it-stephen-king-projected-box-office-opening-1202150870/

DHD says $60M

New Line/Warner Bros.’ It came on tracking in a very strong way with predictions that are akin to a summer blockbuster. However, taking into context the fall marketplace and the time of year, analysts are simmering them to on the low end $50M, and on the high end $60M.

 

From the article

 

Quote

For It, males overall are 24% unaided, 75 total awareness, 57% definite and 17% first choice. Females are 26% unaided, 76% total, 50% definite and 18% first choice. Teen males are 24% unaided, 75% total, 66% definite, and 24% first choice.

Those are fucking INSANE numbers.

[Mojoguy]

IT is now getting an IMAX release

[grim22]

8 minutes ago, Biggestgeekever said:

From the article

 

Those are fucking INSANE numbers.

 

While the numbers are insane, there is literally nothing else on tracking currently. No wide releases in the next 3 weeks, so IT is the only game in town and should have numbers this high across all demos and topics. It should open huge, but the tracking demo numbers are definitely inflated as hell.

[Cochofles]

Would/could Silence of the Lambs be considered a horror film?  

[Barnack]

20 minutes ago, Cochofles said:

Would/could Silence of the Lambs be considered a horror film?  

It is a bit of an muddy one, IMDB has it:

http://www.imdb.com/title/tt0102926/

Crime, Drama, Thriller  for is 3 biggest genre association over horror and I think I would agree with them, but it is considered horror by many (some feel 2001 a space odyssey play like an horror sometime), comedy and horror are really subjective because on how unreliable being horrified or laughing can be. 

[Cochofles]

1 minute ago, Barnack said:

It is a bit of an muddy one, IMDB has it:

http://www.imdb.com/title/tt0102926/

Crime, Drama, Thriller  for is 3 biggest genre association over horror and I think I would agree with them, but it is considered horror by many (some feel 2001 a space odyssey play like an horror sometime), comedy and horror are really subjective because on how unreliable being horrified or laughing can be. 

Thanks.

Lambs has always been an intriguing one to categorize --in my opinion. When I first read the book, it played (to me) like straight horror.

The movie, however, never felt to me like horror.

But like you said, it's such a subjective thing...

 

[Mojoguy]

when are the reviews out?

IT will come out when IT comes out.

[Biggestgeekever]

30 minutes ago, grim22 said:

 

While the numbers are insane, there is literally nothing else on tracking currently. No wide releases in the next 3 weeks, so IT is the only game in town and should have numbers this high across all demos and topics. It should open huge, but the tracking demo numbers are definitely inflated as hell.

It's a fair point, I think, but isn't it also sort of a Catch-22? IT may be tracking that high because there's almost no competition for it... but having no competition is pretty universally considered a good thing.  

 

If there is a figure that's inflating, I would say it's the first choice number. The awareness percentages are really high too, and IT has had to market for attention over the past couple months while other summer fare have been doing the same thing. 

[Sterling]

9 hours ago, Krissykins said:

I think it'll be the first time ever that 3 horror films have grossed over $100m domestically in the same year. 

This got me curious so I did a bit of research. Seems like it's only happened once before in 1999 with The Sixth Sense, The Blair Witch Project and Sleepy Hollow. Almost had 4 with The Haunting stalling at $91 million.

Edited August 17, 2017 by Sterling

[somebody85]

15 hours ago, Biggestgeekever said:

It's a fair point, I think, but isn't it also sort of a Catch-22? IT may be tracking that high because there's almost no competition for it... but having no competition is pretty universally considered a good thing.  

 

If there is a figure that's inflating, I would say it's the first choice number. The awareness percentages are really high too, and IT has had to market for attention over the past couple months while other summer fare have been doing the same thing. 

And Kingsman is out that next week right? I believe that awareness number and schedule wise there's nothing in the way in theaters (the fight will be a huge event this weekend though).

I am curious if they'll drop the embargo early or at least let out reactions to continue to build on the hype. I know they didn't for Wonder Woman or Mad Max: Fury Road (at least with reviews - I don't remember there being many reactions for Wonder Woman before the embargo? I think there were some tweets but I could be wrong...).

I'm sensing a box office OW around 70-80 but at this point, I just want the movie to live up to the marketing.

Edited August 18, 2017 by somebody85

[Boxofficerules]

29 minutes ago, somebody85 said:

And Kingsman is out that next week right? I believe that awareness number and schedule wise there's nothing in the way in theaters (the fight will be a huge event this weekend though).

I am curious if they'll drop the embargo early or at least let out reactions to continue to build on the hype. I know they didn't for Wonder Woman or Mad Max: Fury Road (at least with reviews - I don't remember there being many reactions for Wonder Woman before the embargo? I think there were some tweets but I could be wrong...).

I'm sensing a box office OW around 70-80 but at this point, I just want the movie to live up to the marketing.

2 weeks after.

[Harley]

I knew this would be huge. I was hoping it would be closer to 100m OW tbh.

[baumer]

4 minutes ago, Harley said:

I knew this would be huge. I was hoping it would be closer to 100m OW tbh.

 

But when it was first announced we were just hoping for a 25 million dollar opening weekend.

[Premium George]

1 minute ago, Stutterng baumer Denbrough said:

 

But when it was first announced we were just hoping for a 25 million dollar opening weekend.

So, there was little hype but with doubt for this even when this was announced. 'cos 25 is good for a horror and stephen king adaptation.

[redfirebird2008]

6 minutes ago, Harley said:

I knew this would be huge. I was hoping it would be closer to 100m OW tbh.

 

It might actually reach $100m OW. Tracking can be way off. Wonder Woman was mid-60's tracking and went over $100m in real life. 

[FantasticBeasts]

Tracking at about $50-60m is absolutely superb. Basically, provided that something unfortunate doesn't happen (very bad reviews), a tracking like that is guarranteeing a $70m OW to my eyes.

[baumer]

I think you guys are getting really carried away now. In my opinion there is not a chance in the world this will open to 100 million. When is the last original film to open to 100 million? It's incredibly difficult for any film that isn't part of a property to open up to those kinds of figures.

[That One Girl]

2 minutes ago, Stutterng baumer Denbrough said:

I think you guys are getting really carried away now. In my opinion there is not a chance in the world this will open to 100 million. When is the last original film to open to 100 million? It's incredibly difficult for any film that isn't part of a property to open up to those kinds of figures.

 

But this is a part of a property.

[Jonwo]

4 minutes ago, Stutterng baumer Denbrough said:

I think you guys are getting really carried away now. In my opinion there is not a chance in the world this will open to 100 million. When is the last original film to open to 100 million? It's incredibly difficult for any film that isn't part of a property to open up to those kinds of figures.

The Secret Life of Pets managed it but that had the Illumination brand. I think the low end is $55m and the high end is $75m which would be fantastic.