The Box Office Buzz, Tracking, and Pre-Sale Thread

[dallas]

Argylle

 

Thursday Previews

 

T-10

14 tickets sold (+0)

 

(2.33x) of The Beekeeper - $5,600,000

(0.104x) of Aquaman 2 - $468,000

COMPS AVG - $3,034,000

 

Doing well in comparison to Beekeeper but really lagging behind with the Aquaman comp. Hopefully we see some growth but I seriously doubt it tbh. Really just an all-around marketing disaster. 

[emoviefan]

9 minutes ago, dallas said:

Argylle

 

Thursday Previews

 

T-10

14 tickets sold (+0)

 

(2.33x) of The Beekeeper - $5,600,000

(0.104x) of Aquaman 2 - $468,000

COMPS AVG - $3,034,000

 

Doing well in comparison to Beekeeper but really lagging behind with the Aquaman comp. Hopefully we see some growth but I seriously doubt it tbh. Really just an all-around marketing disaster. 

Yep every thing about the marketing of this has been truly mystifying. 

[dallas]

58 minutes ago, emoviefan said:

Yep every thing about the marketing of this has been truly mystifying. 

Right? Like we're 10 days from release and the marketing is non-existent. I truly feel bad for Henry Cavill because he lost out on his two most iconic roles just to end up headlining nothing-burgers. 

[Firepower]

7 hours ago, dallas said:

Right? Like we're 10 days from release and the marketing is non-existent. I truly feel bad for Henry Cavill because he lost out on his two most iconic roles just to end up headlining nothing-burgers. 

But what if the movie is good? Like first Kingsman good.

[Eric Prime]

Quorum Updates

Lisa Frankenstein T-18: 27.6%

Madame Web T-23: 37.48%

Imaginary T-46: 29.09%

Twisters T-179: 30.2%

Flint Strong T-200: 12.13%

 

Argylle T-11: 32.3% Awareness

Final Awareness: 36% chance of 10M, 6% chance of 20M

Medium Awareness: 47% chance of 10M

 

Demon Slayer: Kimetsu no Yaiba - To the Hashira Training T-32: 24.92% Awareness

T-30 Awareness: 55% chance of 10M

Low Awareness: 35% chance of 10M

 

Ordinary Angels T-32: 23.16% Awareness

T-30 Awareness: 55% chance of 10M

Low Awareness: 35% chance of 10M

 

Dune: Part Two T-39: 44.48% Awareness

T-30 Awareness: 100% chance of 10M, 95% chance of 20M, 86% chance of 30M, 59% chance of 40M, 36% chance of 50M, 32% chance of 60M, 18% chance of 90M, 14% chance of 100M

Tentpole Awareness: 100% chance of 40M, 60% chance of 50M, 40% chance of 60M

 

Arthur the King T-53: 31.44% Awareness

T-60 Awareness: 96% chance of 10M, 74% chance of 20M

Low Awareness: 100% chance of 10M

[filmlover]

Argylle honestly looks like a movie that belongs in Q1 of any given year. Whatever it makes in theaters is probably irrelevant compared to how it fares on streaming in a few months.

[el sid]

Argylle, counted today for Thursday, February 1. 9 days left.

NY (AMC Fresh Meadows 7): 77 (3 showtimes)
Miami (AMC Sunset Place 24): 30(6 showtimes)
Grand Rapids (AMC Grand Rapids 18): 2 (1 showtime)
Austin (AMC Lakeline 9): 2 (3 showtimes)
Tempe/Phoenix (AMC Centerpoint 11): 7 (2 showtimes)
San Francisco (AMC Metreon 16): 127 (6 showtimes)
LA (AMC Universal): 142 (5 showtimes)

 

Total tickets sold in 7 theaters: 387.

Comps (all four films counted on Monday of the release week for Thursday = Argylle has 6 days left) : The 355 (350k from previews) had 118 sold tickets,
Expend4bles (750k) had 130,
Amsterdam (550k) had 184
and The Menu (1M) had 214 sold tickets.
The Beekeeper (2.4M, good walk-ups) had with 6 days left (= 3 days left for Argylle to increase the margin) 130 sold tickets.
And Napoleon (3M) had with 1 day left (= on Monday of the release week for Tuesday) 903 sold tickets.

Not bad. Argylle is overperfoming in my theaters.

Edited January 23 by el sid

[babz06]

7 hours ago, Eric George said:

Quorum Updates

Lisa Frankenstein T-18: 27.6%

Madame Web T-23: 37.48%

Imaginary T-46: 29.09%

Twisters T-179: 30.2%

Flint Strong T-200: 12.13%

 

Argylle T-11: 32.3% Awareness

Final Awareness: 36% chance of 10M, 6% chance of 20M

Medium Awareness: 47% chance of 10M

 

Demon Slayer: Kimetsu no Yaiba - To the Hashira Training T-32: 24.92% Awareness

T-30 Awareness: 55% chance of 10M

Low Awareness: 35% chance of 10M

 

Ordinary Angels T-32: 23.16% Awareness

T-30 Awareness: 55% chance of 10M

Low Awareness: 35% chance of 10M

 

Dune: Part Two T-39: 44.48% Awareness

T-30 Awareness: 100% chance of 10M, 95% chance of 20M, 86% chance of 30M, 59% chance of 40M, 36% chance of 50M, 32% chance of 60M, 18% chance of 90M, 14% chance of 100M

Tentpole Awareness: 100% chance of 40M, 60% chance of 50M, 40% chance of 60M

 

Arthur the King T-53: 31.44% Awareness

T-60 Awareness: 96% chance of 10M, 74% chance of 20M

Low Awareness: 100% chance of 10M

Arthur the King has more of a chance at 10m-20m than Argylle? This is why Quorum confuses me.

Edited January 23 by babz06

[Speedorito]

15 hours ago, dallas said:

Right? Like we're 10 days from release and the marketing is non-existent. I truly feel bad for Henry Cavill because he lost out on his two most iconic roles just to end up headlining nothing-burgers. 

He has Highlander and Warcraft (though I wouldn’t be surprised if those fizzle out too). He also didn’t lose out on Witcher, he left it. Allegedly to play Superman…

[filmlover]

12 minutes ago, babz06 said:

Arthur the King has more of a chance at 10m-20m than Argylle? This is why Quorum confuses me.

Dog proved that there's still an appetite for heartwarming A-lister + canine vehicles so Arthur the King might find an audience unless it's totally terrible (it was actually filmed in Q1 of 2021 - Wahlberg and the director have made and released another movie, The Family Plan for Apple, while it's been sitting on the shelf).

[filmlover]

Dune 2 showtimes starting to appear at a lot of theaters, must be going on sale soon, starts at 3:00 that Thursday.

[Porthos]

15 minutes ago, filmlover said:

Dune 2 showtimes starting to appear at a lot of theaters, must be going on sale soon, starts at 3:00 that Thursday.

 

On 1/19/2024 at 3:08 PM, misterpepp said:

Dune 2 on sale Jan 26

 

Hope everyone has a terrific weekend 

 

On 1/20/2024 at 9:46 AM, misterpepp said:

An added notice: this is going on sale in the afternoon rather than the usual morning. Am told it’ll be around 12:30p EST.

 

Also: Drive-Away Dolls on sale Feb 5.

 

[keysersoze123]

Dune had solid day 1 sales despite being a hybrid release. As a sequel plus theatrical, I am expecting a good start. Otherwise presales have been irrelevant so far this year :-)

[Grand Cine]

I think Oppenheimer is the best comp for Dune 2 but i don't have other movie in my head

[Krissykins]

Argylle is everywhere here in the UK. It’s been all over the escalator and elevators at my local for a month now. Big outdoor billboard campaign too John Cena and the director are even doing the day time talk shows today  in person. Graham Norton show this weekend. 
 

Maybe they’ve just not started in America yet. 

Edited January 23 by Krissykins

[Tinalera]

The funny thing about Argylle is we saw a teaser of this in 2023 in front of some movie and we thought "hey that looks pretty cool" and then it just kind of went quiet, and Im seeing the odd trailer here and there, but if it hadnt been for that teaser I probably wouldnt have known it existed-so yes from where I am in Canada kind of surprising at the lack of real promotion.

[Tinalera]

Argylle 

Thurs Feb 1 Fri Feb 2 (T-9, Fri T-10)

Toronto And Montreal Canada

	# theatre	#show	Seats Sold	Seats Rem	Ttl seat	Percent
Thurs	3	12	17	3187	3204	0.0053
Fri	3	21	21	6395	6416	0.0032
Montreal	# theatre	#show	Seats Sold	Seats Rem	Ttl seat	Percent
Thurs	2	6	10	2114	2124	0.0047
Fri	2	11	9	3768	3777	0.0023

 

 

Just a reminder that showings are based on the Theatres I count for their groups (there are more than 3 Toronto theatres showing but I try and just keep to my ones I know for consistency and when I do comparisons.  (Montreal area though literally only has 4 theatres in the area, and only 2 are pre-sales right now).

 

[Speedorito]

I can’t believe Argylle is coming out next week. I counted and there are literally only a dozen tickets sold at my local multiplex for Thursday night, and I can count the number for Friday night on one hand. Secrecy is cool but a second trailer definitely could not have hurt.

 

On the bright side there’s two and half months of pent up energy between Aquaman 2 and Dune 2 for anyone waiting at home for an action blockbuster.

[misterpepp]

Additional note about Dune 2:

 

There will be IMAX early access shows on Feb 25

[emoviefan]

1 hour ago, Speedorito said:

I can’t believe Argylle is coming out next week. I counted and there are literally only a dozen tickets sold at my local multiplex for Thursday night, and I can count the number for Friday night on one hand. Secrecy is cool but a second trailer definitely could not have hurt.

 

On the bright side there’s two and half months of pent up energy between Aquaman 2 and Dune 2 for anyone waiting at home for an action blockbuster.

Yeah if this turns out to be good and it's all Matthew Vaughn and his whole secrecy I don't want anything past the first 28 minutes being shown in the ads. It's biting you in the ass Matt. You are not Chris Nolan or even close.