It | Sept. 8, 2017 | Warner Brothers | Andy Muschietti directing. Trailer on Page 12 NO SPOILER DISCUSSION. Certified Fresh on Rotten Tomatoes

[WrathOfHan]

1 minute ago, RichWS said:

I'm smelling a low-50's opening. It might crash after, but huge opening nonetheless. If this movie is remotely good, and considering how barren August is, there's no reason it can't clean up in that slot..

Well, it's opening in September. Once Kingsman is out, it's going to collapse.

[baumer]

3 hours ago, WrathOfHan said:

Well, it's opening in September. Once Kingsman is out, it's going to collapse.

 

LOL....I doubt it.

[75Live]

20 hours ago, Rman823 said:

Box Office Pro's Long Range Forecast is up and IT's at a 40M OW and 100M DOM prediction which seems pretty reasonable. I'm sure it will go up as we get closer to release. 

 

yeah that is reasonable, but I'm with you that I think it will open higher and the forecast will go higher as we get closer

[WrathOfHan]

4 minutes ago, baumer said:

 

LOL....I doubt it.

Not every horror film can have the legs of Get Out and Split.

[RichWS]

11 minutes ago, baumer said:

It's in September.

 

True, but I think it's a great spot when you look at how dead the market will be by Labor Day. Between this and Annabelle, there's three whole weeks of releases that aren't going to make anything. If reviews are good enough, I can see it doing 22-23 opening day. My thought is big, over-performing opening followed by massive drop-off. 

[filmlover]

21 minutes ago, baumer said:

 

It's in September.

WB has previously had success in that post-Labor Day spot (Contagion, Sully) so this opening to big numbers is definitely possible. Helps that it'll be following what looks to be one of the deadest August/Labor Day weekend slates on record.

[Mojoguy]

I can't wait until the dumb parents take their kids to see IT because the main characters are kids and there is a clown in it.

Their kids will piss their pants!

Edited July 16, 2017 by Mojoguy

[excel1]

Opening day will be closing to $40m than its opening weekend...

[baumer]

5 hours ago, WrathOfHan said:

Not every horror film can have the legs of Get Out and Split.

 

IT will open quite a bit higher than those two films so it won't need to in order to outgross them.

[James]

That forecast is laughable. There's a better chance IT doubles that opening than having "only" a 40m OW.

[Boxofficerules]

I think some people are setting themselves up for major disappointment when this comes out.

[a2k]

If IT has mixed/bad reception after tremendous curiosity and giant hype, I can see

 

True Friday = 2x the previews (or OD = 3x the previews)

OW = 2x the OD

DOM = 2x the OW

 

10+20+18+12 = 60 OW (30 OD / 10 previews) and 120 DOM.

 

Just a random stab in the dark scenario (which seems like what most BO predictions are).

[Krissykins]

$40m opening weekend would not be disappointing for a horror film.

 

In any scenario. Ever. 

 

Only like 13 horrors have done over $40m opening weekend. 

 

I Am Legend, World War Z, Paranormal Activity 2 & 3, Friday the 13th, Split, The Village, Cloverfield, Insidious 2, Conjuring 1 & 2. 

[Boxofficerules]

18 minutes ago, Krissykins said:

$40m opening weekend would not be disappointing for a horror film.

 

In any scenario. Ever. 

 

Only like 13 horrors have done over $40m opening weekend. 

 

I Am Legend, World War Z, Paranormal Activity 2 & 3, Friday the 13th, Split, The Village, Cloverfield, Insidious 2, Conjuring 1 & 2. 

What if said horror film cost over $250 million to make?

[Krissykins]

20 minutes ago, Boxofficerules said:

What if said horror film cost over $250 million to make?

 

World War Z did and it was fine with $60m. 

[robertman2]

23 minutes ago, Boxofficerules said:

What if said horror film cost over $250 million to make?

What kind of idiot would make a horror movie with that budget

 

[Boxofficerules]

56 minutes ago, Krissykins said:

 

World War Z did and it was fine with $60m. 

But $40 million would have been bad.

[bcf26]

On Saturday, July 15, 2017 at 2:08 PM, Rman823 said:

Box Office Pro's Long Range Forecast is up and IT's at a 40M OW and 100M DOM prediction which seems pretty reasonable. I'm sure it will go up as we get closer to release. 

I like this prediction considering it is a horror film.

Only three movies have opened over 40M in September.

Hotel Transylvania 2 - $48,464,322

Hotel Transylvania - $42,522,194

Insidious Chapter 2 - $40,272,103

and Hotel Transylvania 2 still holds the September opening weekend record.

 

Hopefully, we get a new record this September. 

[Krissykins]

51 minutes ago, Boxofficerules said:

But $40 million would have been bad.

 

You're missing the point. 

[Jonwo]

Boxoffice.com thinking it'll do $40m does bode well for It, I wouldn't be surprised if it cracks $50m, maybe $60m