It | Sept. 8, 2017 | Warner Brothers | Andy Muschietti directing. Trailer on Page 12 NO SPOILER DISCUSSION. Certified Fresh on Rotten Tomatoes

[Boxofficerules]

11 minutes ago, Stutterng baumer Denbrough said:

That's a terrific TV spot. 

 

This is going to slay.

That smile scared the shit out of me 😭 And the voice, my poor heart.

[Mojoguy]

So the marketing blitz for IT has finally started? It took them long enough!

[Boxofficerules]

Probably waited until Dunkirk was out.

[Jonwo]

There were similar complaints with Wonder Woman, Warner Bros knows what they're doing and I imagine there's going to increase the marketing blitz throughout August. 

[baumer]

3 hours ago, Mojoguy said:

So the marketing blitz for IT has finally started? It took them long enough!

 

WB had their summer slate of films to get to first.

[Rman823]

That voice has exceeded my expectations. If you're wanting to stay surprised keep away from that spot. 

Edited August 2, 2017 by Rman823

[DlAMONDZ]

9 hours ago, Boxofficerules said:

The nightmares! The nightmares!

 

150m OW incoming

[fmpro]

Any news on part 2?

[KeepItU25071906]

I'm going forward to see this more than JL and Thor.

 

True Story.

[FantasticBeasts]

With the buzz this is garnering I really wouldn't be surprised with a completely unfreakinbelievable OW.

Like blockbuster sized. 90m maybe??

I really want to get my expectations tempered and it goes without a saying that anything OVER 50m would be stellar but, the hype points to something way more. It's like the BatB situation. You just can not deny how enormous it is!

[Boxofficerules]

I'm not seeing much buzz anywhere else but here.

[Heretic]

I definitely think this is doing 65-70m OW. Maybe more. It's gonna be huge. 

 

And the buzz is definitely there, I've heard so many people talking about it. Its social media presence is also unprecedented.

Edited August 2, 2017 by Heretic

[FantasticBeasts]

13 minutes ago, Boxofficerules said:

I'm not seeing much buzz anywhere else but here.

Are you living under a rock?

The first trailer garnered sth like 120m views in 24 hours!!

 

Social media have gone nuts for this!!!

[AN9815]

I like horror movies but I am never exited from them and rarely watch any on theaters and I have to admit that i'm so hyped for this movie, looks so good.

[a2k]

Anyone else thing that the jump scare at the end of the 2nd trailer and this new TV spot...where the clown rushes towards the kid/screen is absurd? Brings down an A-movie/promo down to B-level.

[Heretic]

11 minutes ago, FantasticBeasts said:

Are you living under a rock?

The first trailer garnered sth like 120m views in 24 hours!!

 

Social media have gone nuts for this!!!

Even crazier, it was 200m actually.

[Boxofficerules]

One thing that makes me a tad concerned is Warner doesn't seem to be having any advanced screenings of It, they've been showing Annabelle: Creation for months now, why not It?

[baumer]

56 minutes ago, Boxofficerules said:

One thing that makes me a tad concerned is Warner doesn't seem to be having any advanced screenings of It, they've been showing Annabelle: Creation for months now, why not It?

 

I don't think they need to. Maybe WB's wants to keep this movie spoiler free as possible because they know they have a giant hit on their hands coming up.

[Harley]

This movie is going to be massive. It'll do better than most superhero movies this year. 

[baumer]

4 hours ago, Harley said:

This movie is going to be massive. It'll do better than most superhero movies this year. 

 

Let's not get carried away.  It's not coming anywhere near 300 and that is the lowest it looks like any of the superhero movies will do.