It | Sept. 8, 2017 | Warner Brothers | Andy Muschietti directing. Trailer on Page 12 NO SPOILER DISCUSSION. Certified Fresh on Rotten Tomatoes

[Tyrian]

 

 

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Do you see a clown, a spider or a sewer first? Amazing poster. Love the double-imagery of a sewer VS spider. Love that the eyes are pointing in slightly different directions like the movie/actor. Love the throwback 80's artwork and style and feel.

 

 

The artist who made the poster is: https://www.instagram.com/oliverbarrett/?hl=en

and he spoke a little about it on the Stephen King subreddit linked via pic above, saying this:

 

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"WB usually demands full ownership of any artwork that's based on one of its properties. I'm a big fan of IT, so I was okay with this arrangement, but it's obviously not ideal. If they decide to use it outside of the gallery showing and online promotion (ie: Regal Cinemas using it, which I wasn't aware would happen), I'm hoping they'd do something for me, but who knows."

 

So apparently Warner Brothers had this commissioned for some event called Gallery1988.
 

Every step of the way the marketing department has knocked it out of the park for this movie

Another pic of someone saying IT mural marketing popping up near them: 

 

 

Edited August 25, 2017 by Tyrian

[Deep Wang]

7 hours ago, EmpireCity said:

You guys are going to love this.  

 

You're such a clown tease.

[fmpro]

My son and wife wants to see this. And they usually hate these movies. So we are all going OD

Production budget*10 here we come

 

[DAJK]

That music is... fucking amazing.

 

This definitely feels like it's shaping up to be a Halloween classic for the next generation or two.

[AndyK]

The hype build up to the release has been amazing !

[the beast]

When are the reactions out

[KeepItU25071906]

Del

Edited August 25, 2017 by KeepItU25071906

[KeepItU25071906]

2 minutes ago, the beast said:

When are the reactions 

8pm PT

 

https://twitter.com/ericwalkuski/status/900806826446520322

[Noodlebug]

What if this actually somehow pulls off a 100M OW? I don't see it happening no matter how big the hype gets, but that would be amazing for September.

[bruchav]

People have to calm down with their OW expectations, remember that this is a horror movie, not a superhero movie.

[Boxofficerules]

Has the social media embargo dropped yet?

[DAR]

 

[KeepItU25071906]

28 minutes ago, Boxofficerules said:

Has the social media embargo dropped yet?

Are you kidding me?

Edited August 25, 2017 by KeepItU25071906

[aliadiere29]

I'm calling it now..... 90% plus on RT. I can feel it in my bones and stuff.

[Zakiyyah6]

I'm going for what I think I predicted Wonder Woman would get as it got closer, 84% on RT. I'll say with a 7.2 average.

Edited August 25, 2017 by Zakiyyah6

[WrathOfHan]

I'm going to go with 80% and a 7 average or so.

[Killimano3]

Considering how weak the box office has been for weeks now and how weak it'll continue to be til this opens I expect big numbers

[Carlangonz]

It's going to explode here in Mexico. PS started just 3 hours ago and there are several showtimes sold-out or 60%-70% sold.

[raegr]

5 minutes ago, Killimano3 said:

Considering how weak the box office has been for weeks now and how weak it'll continue to be til this opens I expect big numbers

Yup, the weekend thread is much like the summer so far....a disaster...

[EmpireCity]

I'm not saying this will hold up, but at the same time in the sales cycle It is outselling a couple movies that opened $100m+

 

There is no doubt that It is a monster.  Pun intended.