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Eternals | Marvel Studios | Nov 5 2021 | Magnum-Opus by Oscar winner Chloe Zhao - Marvel's first rotten movie | Dips into the 40s on RT, B CinemaScore

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Samba has been reliable, in my opinion. They use a different metric than Nielsen (number of households vs minutes of consumption), but when something overperforms on Samba, it also does on Nielsen. For example, we have never seen numbers for The Handmaid's Tale or any Hulu hit before, and Samba was the first to point out a pretty big number for the season 4 premiere last year, which was confirmed weeks later in the Nielsen charts. There are many examples of that, like the MCU shows: the ranking of highest to lowest premieres is the same in Samba and Nielsen, and Samba always releases their numbers weeks in advance, which to me makes them very credible.

Edited by Napoleon
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Disney collaborates with Samba TV, so from that alone I have to believe their numbers are legit, especially when coming from Disney+, Hulu, or ESPN+.

 

https://dmedmedia.disney.com/news/disney-ad-sales-tech-showcase

 

Quote

Disney’s collaboration with Samba TV also creates opportunity for Disney Advertising Sales to combine all media assets across one unified cross-platform measurement, servicing the entire purchase funnel.

 

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1 hour ago, Fox20 said:

Again NO ONE is saying Samba is the one measure, if you have other numbers the post yourself the other numbers, it gives the context of the performance, not the full view, you literally said all that to end saying the same I already pointed out.

You are arguing against a different point than the one I making.  There is not enough proof that Samba TV is an accurate measure of streaming viewership and I don't think they should be posted at all or used as a measure of success or failure on here or from sites like Deadline. I'm saying SambaTV numbers shouldn't be posted at all. If you want I can also make up numbers based off of unrepresentative samples and claim it as fact.

 

1 hour ago, Fox20 said:

James Gunn did not say Samba was the only metric, he said it's a third party option to see HOW they are doing more or less, he talks as well how streaming services keep their numbers very close to themselves and how it's hard to tell.

Ok? Does that make the numbers accurate?

 

1 hour ago, Fox20 said:

Let alone all the metrics are flawed when most streaming service like Netflix count a couple of minutes as a view.

 

Netflix (at least to the public) measures viewership by hours watched. What's flawed about that?

 

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23 minutes ago, AnotherDayAnotherDollar said:

Disney collaborates with Samba TV, so from that alone I have to believe their numbers are legit, especially when coming from Disney+, Hulu, or ESPN+.

 

https://dmedmedia.disney.com/news/disney-ad-sales-tech-showcase

 

 

Their sales team works with them for cross platform advertising campaign attribution and measuring marketing incrementality across linear + Hulu with ads, not Disney+ (at least they haven't said so publicly). It's used more of a measure of purchase behavior and foot traffic vs. an understanding of competitor's streaming results.

 

And I still don't think that answers questions around the examples I pulled earlier and how off they are compared to first party providers such as Netflix or gold standards (that still have some of their own problems) such as Nielsen (especially for things such as linear TV and Netflix shows/movies).

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